Choosing a domain name for your company website is an important step in the web design process. Following are some of the issues to consider when choosing a domain name for your website:
1: Select a domian name that is memorable and easy to remember
Choosing a domain name that is memorable and easy to remember is important for any website. Long phrases can also be easy to remember if the phrase makes sense and if it is relevant to the business. In any case domain names that are memorable are easy to remember and easier to recognise.
2: Using multiple words in domain name
Shorter names may be easier to remember and type, however they may not be easily available. When choosing longer words or combination of words, it is always better to separate the words with a hyphen (-) as opposed to joining the words together. Research has shown that words separated by hyphens are not only easier to remember but also that customers are less likely to make a mistake when typing it on the browser's address bar.
3: Avoid selecting domain names that are very long
Very long names should be avoided as far as possible. You should not exceed three words although up to two words is preferable. The shorter the name the easier it is for visitors to get to your website.
4: Using keywords in domain name
There is conflicting opinion around whether you should use keywords as part of your domain name. Search engine optimisation specialists argue that keywords in domain names improve the chances of your websites ranking high for that keyword.
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