The newest iPhone may be split into multiple models to boost sales, according to two new sources. But rather than creating new hardware for each, Apple may split the iPhone's personality by releasing iPhones containing different software.
Rumors that the iPhone would emerge in different formats stretch back over a year, with a focus on an iPhone Nano. Such a phone would keep the essential iPhone features, but in a smaller chassis and selling for a lower price.
But now a few hints have come directly from Apple management, and they genuinely point toward a fragmentation of iPhone versions. The first comes from a meeting between analysts from Oppenheimer and Apple execs last week. During the discussion, Apple revealed routes it was exploring for expanding the iPhone's market share: More functionality, lower prices, geographic growth and market segmentation with different models. This information was then presented by Yair Reiner, an analyst at Oppenheimer, to clients at the end of last week.
All of these suggestions make perfect sense, and with a single offering on sale, Apple's exploration of the smartphone market is clearly in its early stages. The iPhone's high unit price is also a significant barrier to selling more. But Reiner later spoke to RegHardware and let a few more details slip. Apparently that key phrase "segmenting the market" would be concentrated not on hardware but on software instead. The core hardware of the phone would remain essentially the same between models, but enhanced software functionality would go into some versions, and simpler software into others.
This makes a different kind of sense: Keeping the core hardware the same simplifies production, and keeps costs lower. Accessory makers get to make common peripherals, and Apple's core software for developers would work on all the devices. Plus this jives with Apple's official quashing of the iPhone Nano hardware rumors a few weeks back.
But how would the software differentiation work? It's hard to imagine Apple shipping different firmware for each model since that would be overly complex. Can we imagine iPhones with different built-in functions, supported by software--one with a better camera, or one capable of video calling? It's daft to run too far with the musings of a single industry analyst. But these rumors seem to come from pretty deep inside Apple, and that lends them a degree of credibility. We hopefully haven't got long to find out if they're right.
[via AppleInsider, RegHardware]
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Related Stories: | Topics:Innovation, Technology, Design, iPhone rumors, apple, iphone, WWDC, Yves Behar, iphone nano, fragmentation, Low Price, iPhone 3.0, Computer Technology, Smartphones, Cellular Phones, Electronics, Consumer Electronics |
Recent Comments | 9 Total
May 20, 2009 at 12:05am by George Bush
I think the editor is on the wrong track.
It's never been Apple's way to ship different versions of the OS. They like to ship their OS's just one SKU at a time. Apple just doesn't want the support nightmare that Microsoft has.
What Apple HAS always tried to do is to distinguish their machines with "killer apps" or other content. Remember the U2 iPod? That was Apple's way of selling a unique product -- loading it up with every U2 song ever made.
So, here's what I see... premium iPhones will come with some premium apps, pre-installed. They may be written by Apple, they may be as-yet unreleased, or they may just be a collection of the most popular productivity apps in the App Store. If I had to bet on what at least one of those app packages would be, I would gamble on at least one phone coming with an iPhone version of Apple's office suite. Another phone might be a gamer edition, with the top 20 games from the App Store and a red back plate (or something like that). And there might be another music one that is focused on a particular artist (the Barry Manilow Special Edition).
May 20, 2009 at 2:02am by Mike Fish
There's a bigger rumor now about the release specific of this rumored third generation iPhone. I saw this: http://tinyurl.com/r9n78e
May 20, 2009 at 2:04am by Mike Fish
There's a big rumor now about the release specific of this rumored third generation iPhone. I saw this:
http://www.iphoneyap.com/showthread.php?p=718
May 20, 2009 at 3:53am by iPod Touch
I don't have a real iPhone but I wanted to check out some of these new features on the online iPhone, but I can't figure out how to use the video recorder at http://interactiveiphone.com I tried going to the Camera App but then it wouldn't let me do anything else. Can someone help me?
May 20, 2009 at 7:05am by Yozzo Thai
While it might make sense from a business point of view, it might not be the case from a user point of view. Samsung has been doing it for years now and recently giving them a backslash in Thailand.
What they (Samsung) has done is similar to the idea described above. Making only a couple of handsets per year but shipping many. This mean that you’ll end buying a Samsung Y, thinking it is brand new but it isn’t, it its actually an old version from last year but with new design and for example FM radio but no MP3 player – while the original model X had the both MP3 and FM but at a higher price. Users in Thailand and vendors went back to Samsung demanding them not to sell old handsets on different names and flavors and a couple of Samsung CEO’s stepped down. Just because your wife puts on another dress and cuts her hair dosent give her more value - she is still the same old hag :-)
May 20, 2009 at 7:12am by Kit Eaton
@Yozzo. It's a typical tech business practice--think of Sony's myriad of very very similar headphones, each with a confusing product number and hard-to-distinguish specs. I hope Apple doesn't end up going down this line, but if it does, I suspect George is close to the mark (and @George, I'm actually as skeptical as you.)
September 27, 2009 at 2:25pm by shery spen
The display responds to three sensors. A proximity sensor deactivates the display and touchscreen website design when the device is brought near the face during a call. This is done to save battery power and to prevent inadvertent inputs from the user's face and ears. An ambient light sensor adjusts the display brightness which in turn saves battery power. A 3-axis accelerometer senses the orientation of the phone and changes the screen accordingly, allowing the user to easily switch between portrait and landscape mode.Photo browsing wireless internet providers, web browsing, and music playing support both upright and left or right widescreen orientations.The 3.0 update added landscape support for still other applications, such as email, and introduced shaking the unit as a form of input.The accelerometer can also be used to control third party apps, notably games.Apple runs tests on preproduction units to determine battery life. Apple's internet access website says that the battery life "is designed to retain up to 80% of its original capacity after 400 full charge and discharge cycles",which is comparable to iPod batteries. The original iPhone's battery was stated to be capable of providing up to seven hours of video, six hours of web browsing, eight hours of talk time, 24 hours of music or up to 250 hours on standby. The iPhone 3G's battery is stated to be capable of providing up to seven hours of video, six hours of web browsing on Wi-Fi or five on 3G backup, ten hours of 2G talk time, or five on 3G, 24 hours of music, or 300 hours of standby.Apple claims that the 3GS can last for up to ten hours of video, nine hours of web browsing on Wi-Fi or five on 3G, twelve hours of 2G talk time, or five on 3G, 30 hours of music, or 300 hours of standby.
September 30, 2009 at 5:15am by Smith William
Thailand and vendors went back to Samsung demanding them not to sell old handsets on different names and flavors and a couple of Samsung CEO’s stepped down. Just because your wife puts on another dress and cuts her hair dosent give her more value - she is still the same old hag :-)
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September 30, 2009 at 5:16am by Smith William
I tried going to the Camera App but then it wouldn't let me do anything else. Can someone help me?
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