Mac users may be more individualistic than PC owners, but new data suggests users of another Apple gizmo--the iPhone--are, on average, much freer with their online spending than their peers. It must be an individualism thing.
Olswang's research, contained in its recent Convergence Survey, shows that among the wide online community, 58% of people would pay to access a newly released film online, and 40% would be happy to buy access to a digital copy of a film that's already on DVD. But iPhone owners' stats for the same issue are 73% and 54%--a significant jump. And while 30% of people in general would pay for a digital book and 29% would pay for digital magazines, 42% of iPhone users would buy online texts and 38% of iPhone users would buy digital mags.
Why are these statistics so much higher for iPhone users? It's probably a direct result of the iPhone's ease-of-use, and particularly the simplicity involved in buying and downloading apps--an activity iPhone users do much more than other smartphone users. Once you're more used to buying online content of one sort, either directly as apps or as in-app content like digital texts for the Kindle reader application, it's less of a mental barrier to buying other content, such as media.
Seeing these figures, Mac detractors will of course make snarky comments about how Apple buyers will be accustomed to spending more anyway, thanks to the (fictitious) Apple Tax, and that's possibly why they're happier to spend on digital content. But what this data really means is that Apple's long-rumored iTablet, which would also rely on the iTunes ecosystem to distribute movies, music, and texts, would certainly encourage its buyers to spend more on these items than users of a Microsoft Tablet PC.
[Via 9to5Mac]
Related Stories: | Topics:Technology, iphone, apple, iPhone Spending, Olswang, smartphones, online content, digital magazines, films, movies, Science and Technology, Technology, Apple iPhone, Apple Inc., Smartphones |
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Recent Comments | 9 Total
November 25, 2009 at 10:36pm by Liz R
Well, isn't it easier to spend more money with the multitude of retail iPhone apps out there? One app I was excited about was ShopSavvy, but I still have the iPhone 3G and not the 3GS.
For those that still don't have an iPhone and want to use an app like this (or other black friday apps) for next year, SALE.com is giving away 2 new iPhones (3GS!) - one on Black Friday and one on Cyber Monday. http://bit.ly/6ZMY7F
November 27, 2009 at 3:44am by Steve Elliott
I'm an iPhone user but am stuck* with the orignal 2G due to a works contract (which is Vodafone). Myabe for that reason I haven't looked to spend much on apps and there are so many free ones out there anyway.
*that sounded ungrateful but I am not, it is a fantastic bit of kit.
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http://www.gadgets4nowt.co.uk - The name says it all!
November 27, 2009 at 9:37am by chack Odson
I think iPhone users are more geeks, and it is upper intermediate class. They have much more money to spend :). That's why we also decided to use iphone outsourcing services and to create our own application to expand and generate more money.
November 28, 2009 at 12:59pm by Kent Stephan Jensen
“Facts are meaningless. You could use facts to prove anything that’s even remotely true.”
- Homer Simpson
Kent
http://workworkwork.tumblr.com
November 29, 2009 at 11:44pm by Luis Alberto Garay Castro
What about Milestone ( Motorola Android phone)?? It also has a app store.
November 30, 2009 at 2:29am by Clyde Smith
This seems like a class issue as well as an ease of use issue. This is obviously a throwaway piece based on a longer blog post elsewhere but for those looking seriously at these issues, design (both in terms of looks and ease of use) never really offers a complete explanation of human behavior though it is a key part of the puzzle.
December 7, 2009 at 1:49pm by Dale Collins
The use of iPhones has been the trend nowadays. That only gives the reason why the availability of iPhone applications increased drastically. In our new age generation, we consider ourselves as techie people who are willing to spend money for any iPhone application updates.
Dale Collins
December 30, 2009 at 1:04pm by Mark D
Perhaps it's also because people who buy their products can afford their high costs.
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http://free-iphone-apple.blogspot.com/