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These Brands are on Fire

BY Kevin OhannessianMon Jan 23, 2006 at 2:48 PM

Interbrand's Brandchannel.com released its rankings of the most-influential brands of 2005. Just as in previous years, Google and Apple jockeyed for the top position. Google won out in the Global category, but Apple held onto number one spot in North America. The lists are voted on by the Website's readers during November and December; this year, about 2500 people in 99 countries voted. The largest group of voters was men ages 26 to 35.

The global top ten had a few surprises, with Skype ranked third and Firefox eighth (both probably helped by voting being done online). Craigslist, which ranks number six on the U.S. list was also likely helped by the Web-based voting. The U.S. list also features Oprah at number nine, up from ten last year but, surprisingly, still behind Lance Armstrong at number five. Maybe that just goes to show the branding power of Armstrong's yellow bracelets.

What brands influenced you in 2005?

Topics:

Innovation, branding, Apple Inc., Google Inc., Lance Armstrong, United States, Skype Ltd.


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Recent Comments | 3 Total

January 24, 2006 at 5:06pm by Cherisa

Go Daddy.

January 24, 2006 at 5:13pm by Eric

Shocker. Apple leads the rankings. If only this Brand Ranking equated with market share...

January 25, 2006 at 11:01am by mike

bracelets!? people look rediculous with those on. give us a break.