Biz Stone's news below is great and a sure sign Martha Stewart Living Omnimedia is moving ahead by moving away from Martha as the visible center of its brand.

I'm curious to see how much further this trend goes. Time will tell, hard time, but I wonder if MSL will pull a KFC? By this I mean Kentucky FRIED Chicken (yeah, I said it) changed their name to simply KFC when fat-laden food suddenly became bad for you. They've since evolved the name to stand for Kitchen Fresh Chicken.

Will MSL simply start referring to themselves by their initials? Do you think this is a rash move to make and it would distance them too far from Martha? Do tell.