"A Problem-Solver's Guide to Copycatting" is an article by Dan Heath and Chip Heath for Fast Company. The article looks at how P&G explored biomimicry with the aid of the San Diego Zoo for innovation inspiration. They state, "But while the hunt may not be easy, it's not random either. It's about pattern matching. Ask yourself who might have solved a problem similar to yours." It's not random; they're correct. The TRIZ (the Theory of Inventive Problem Solving) methodology shows you how to find the solution you need with the underlying understanding that someone else, somewhere else, has already solved it for you! After the examination of hundreds of thousands of patents, three primary findings were noted by the founder of TRIZ, Genrich Altshuller, and his colleagues: Copycatting is good - but it's better if it's used within the proven, scientific methodology of TRIZ.
Related Stories: | Topics:Innovation, Management, ARIZ, brainstorming, brainwriting, innovate, invention, IP, methodology, methods, problem solving, real innovation, systematic, tool, TRIZ, Fast Company Magazine, Dan Heath, Chip Heath, The Procter & Gamble Company, San Diego Zoo |