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Survey Reveals Referral-Building Tactics from Nearly 400 Healthcare Practitioners

BY Kathy McCoyThu Jul 2, 2009 at 2:15 PM
This blog is written by a member of our blogging community and expresses that member's views alone.
How do your referral building tactics compare to your colleagues'? Find out who's doing what in our survey of nearly 400 healthcare professionals.

How to best generate referrals without seeming unprofessional is a key concern for healthcare professionals, according to the survey conducted in May 2009 by Practice Builders.

According to the survey, which includes responses from 388 healthcare professionals in a variety of specialties, more than 37% receive greater than 41% of their new patients via referrals from other professionals. Referrals from existing patients, on the other hand, are a much smaller percentage: The majority of respondents reported that they receive only 11-20% of their referrals from existing patients.

The survey also revealed such interesting points as:
•    Nearly 35% are seeing more professional referrals now than a year ago
•    More than 43% are receiving more patient referrals now than a year ago
•    In excess of 75% of respondents don’t identify their professional referrers by level
•    And much more
The survey also revealed the most popular tactics for both patient and professional referrals, how practice representatives are compensated and how often they visit other practices, and much more.

To see how your practice compares to others and view the complete survey results, visit http://www.practicebuilders.com/news/reports/rtsr200905.asp

Topics:

Innovation, Management, dental marketing, healthcare practice marketing, marketing for healthcare professional, Medical Practice Marketing, physical therapist marketing, physician marketing, dental marketing ideas, Health and Human Services Sector


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