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 <title>British Airways Travel Promotion:  A Leadership Failure?</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/british-airways-travel-promotion-marketing-leadership-failure</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;&lt;font face=&quot;Calibri&quot; size=&quot;3&quot;&gt;Dell had its much-ridiculed &lt;/font&gt;&lt;a href=&quot;http://bits.blogs.nytimes.com/2009/05/14/what-do-women-want-in-a-laptop/&quot;&gt;&lt;font face=&quot;Calibri&quot; size=&quot;3&quot; color=&quot;#800080&quot;&gt;Della&lt;/font&gt;&lt;/a&gt;&lt;font face=&quot;Calibri&quot; size=&quot;3&quot;&gt; site – a masterpiece of misunderstanding of a large and lucrative customer segment called women.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Is British Airways far behind?&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;I wish you could see the image&amp;nbsp;&lt;/span&gt;currently &lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/british-airways-travel-promotion-marketing-leadership-failure&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 26 Oct 2009 19:33:07 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1423036 at http://www.fastcompany.com</guid>
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 <title>Rock On, Royal Air Maroc Service Desk in JFK</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/rock-royal-air-maroc-service-desk-jfk</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;&lt;font size=&quot;3&quot;&gt;&lt;font face=&quot;Calibri&quot;&gt;My apologies to &lt;strong style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Nabil Alaoui&lt;/strong&gt; and &lt;strong style=&quot;mso-bidi-font-weight: normal;&quot;&gt;Mohammed Dahouch&lt;/strong&gt;.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;These two gentlemen, both of Royal Air Maroc, deserve swifter praise for their quick and gracious handling of my personal travel crisis last week.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Blame it on the flu – not H1N1, fortunately, but something else that kept me largely out of commission un&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/rock-royal-air-maroc-service-desk-jfk&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Tue, 13 Oct 2009 09:47:02 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1402905 at http://www.fastcompany.com</guid>
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 <title>Thinkers50 Business Guru Competition</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/thinkers50-business-guru-competition</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 10pt;&quot;&gt;&lt;font face=&quot;Calibri&quot; size=&quot;3&quot;&gt;The Times of London and McGraw-Hill together sponsor an annual “guru competition” – a World’s Got Talent among management thinkers.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;Last year’s winner was CK Prahalad&amp;nbsp;-- no big surprise, given his enduring stature, and&amp;nbsp;well deserved given his fascinating&amp;nbsp; work in the fourth tier.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; Check him and others out at &lt;a href=&quot;http://www.thinkers50.com/&quot;&gt;&lt;font face=&quot;Calibri&quot; size=&quot;3&quot; color=&quot;#800080&quot;&gt;www.thinkers50.co&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/thinkers50-business-guru-competition&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 31 Aug 2009 22:01:37 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1343156 at http://www.fastcompany.com</guid>
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 <title>What Women Bring to Norway’s Boards</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/what-women-bring-norway-s-boards</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt;&quot;&gt;&lt;span style=&quot;font-size: 11pt; color: #1f497d; font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; color: #1f497d; font-family: &amp;quot;Calibri&amp;quot;,&amp;quot;sans-serif&amp;quot;; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;&quot;&gt;I have been blogging since July 1 on the Norwegian experiment: requiring boards to have at least 40% of each gender on its boards.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;It’s been &lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/what-women-bring-norway-s-boards&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Thu, 30 Jul 2009 11:53:35 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1321586 at http://www.fastcompany.com</guid>
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 <title>How Men and Women Board Members Handled a Scandal in Norway</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/how-men-and-women-board-members-handled-scandal-norway</link>
 <description>&lt;!--paging_filter--&gt;&lt;p class=&quot;MsoNormal&quot; style=&quot;margin: 0in 0in 0pt; line-height: normal;&quot;&gt;&lt;span style=&quot;font-size: small; font-family: Calibri;&quot;&gt;Norwegian&amp;nbsp;board members&amp;nbsp;both male and female&amp;nbsp;share&amp;nbsp;a perspective on one particularly important governance issue:&amp;nbsp;&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp;&lt;/span&gt;women&amp;nbsp;bring an ineffable &lt;em style=&quot;mso-bidi-font-style: normal;&quot;&gt;something&lt;/em&gt; to the conversation that supports a&amp;nbsp;board&#039;s&amp;nbsp;own highest values.&lt;span style=&quot;mso-spacerun: yes;&quot;&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/how-men-and-women-board-members-handled-scandal-norway&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Tue, 14 Jul 2009 10:31:41 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1309359 at http://www.fastcompany.com</guid>
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 <title>Norway’s Boards: Two Years Later, What Difference Do Women Make?</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/norway-s-boards-two-years-later-what-difference-do-women-make</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;A number of Norwegian board members and chairs, many with CEO experience, agreed to meet with me one-on-one in Oslo last month to give their unvarnished &quot;so-what&quot; on the legislation two years later. &lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/norway-s-boards-two-years-later-what-difference-do-women-make&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 13 Jul 2009 08:20:52 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1308538 at http://www.fastcompany.com</guid>
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 <title>It takes a tough man to get the right corporate board </title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/it-takes-tough-man-get-right-corporate-board</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;margin: 0in 0in 10pt&quot; class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-size: small; font-family: Calibri&quot;&gt;I recently enjoyed lunch in the Stortinget , the Norwegian parliament building with&lt;span&gt;  &lt;/span&gt;Ansgar Gabrielsen, former Minister of Trade, who has been internationally recognized for his bold legislation requiring – nay, forcing – publicly traded Norwegian companies to boost astronomically the percentage of women on their corporate boards from a mere six percent to a full 40 to 60 percent representation.&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/it-takes-tough-man-get-right-corporate-board&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Wed, 01 Jul 2009 09:41:11 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1302754 at http://www.fastcompany.com</guid>
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 <title>The Leader’s Game Plan for Diversity: Step 1</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/leader-s-game-plan-diversity-step-1</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;
 &lt;span style=&quot;font-size: 11pt; font-family: &#039;Calibri&#039;,&#039;sans-serif&#039;&quot;&gt;It takes a tough man to make a diverse top team.&lt;span&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; font-family: &#039;Calibri&#039;,&#039;sans-serif&#039;&quot;&gt; &lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;span style=&quot;font-size: 11pt; font-family: &#039;Calibri&#039;,&#039;sans-serif&#039;&quot;&gt;That is if, as so often remains the case, the current top team is all or almost entirely male despite the best, sincere efforts of all concerned to find and elevate more women.&lt;span&gt;  &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-size: 11pt; font-family: &#039;Calibri&#039;,&#039;sans-serif&#039;&quot;&gt; &lt;/span&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/leader-s-game-plan-diversity-step-1&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 29 Jun 2009 15:34:19 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1301810 at http://www.fastcompany.com</guid>
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 <title>Conversation with a Woman Leader in a Gulf State</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/conversation-woman-leader-qatar</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;margin: 0in 0in 10pt&quot; class=&quot;MsoNormal&quot;&gt;
&lt;span style=&quot;font-size: small; font-family: Calibri&quot;&gt;The senior manager, draped in the traditional black abbaya with her hair modestly tucked beneath her head scarf, smiles continuously over tea as she describes what it takes to become a female leader within a business in her small country.&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/conversation-woman-leader-qatar&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Sat, 13 Jun 2009 07:54:15 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1294777 at http://www.fastcompany.com</guid>
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 <title>Leaders Creating Leaders on UK Boards</title>
 <link>http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/leaders-creating-leaders-uk-boards</link>
 <description>&lt;!--paging_filter--&gt;&lt;p style=&quot;margin: 0in 0in 10pt&quot; class=&quot;MsoNormal&quot;&gt;
&lt;strong&gt;&lt;span style=&quot;font-size: small&quot;&gt;&lt;span style=&quot;font-family: Calibri&quot;&gt;&lt;span&gt; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-size: small&quot;&gt;&lt;span style=&quot;font-family: Calibri&quot;&gt;When I was in London a couple of weeks ago, I was put in contact with two people who exemplify the word “leader” in its purest sense.&lt;span&gt;  &lt;/span&gt;They do not work for a large organization; in fact, they are entrepreneurs working out of their proverbial garages.&lt;span&gt;  &lt;/span&gt;But their ability to envision a future, get others on board with it, and make it happe&lt;p&gt;&lt;a href=&quot;http://www.fastcompany.com/blog/kate-sweetman/decoding-leadership/leaders-creating-leaders-uk-boards&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://www.fastcompany.com/tag/women039s-leadership">women&amp;#039;s leadership</category>
 <category domain="http://www.fastcompany.com/tag/innovation-2">Innovation</category>
 <category domain="http://www.fastcompany.com/tag/leadership-2">Leadership</category>
 <category domain="http://www.fastcompany.com/tag/careers-1">Careers</category>
 <category domain="http://www.fastcompany.com/tag/social-responsibility-1">Ethonomics</category>
 <pubDate>Mon, 04 May 2009 13:10:19 -0400</pubDate>
 <dc:creator>Kate  Sweetman</dc:creator>
 <guid isPermaLink="false">1277523 at http://www.fastcompany.com</guid>
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