Any executive coach will tell you the importance of both making a great first impression, and on the value in reinforcing that impression again and again.  In times when there are oodles more candidates than jobs, being appealing and consistent, tends to pay off - Big Time - whether you want to be  promoted, to keep a job or to find one.  Here are the seven "Best Face Tips" I use with my coaching clients.

1. Do What You Love for the rest of your life. Next, Counts (tm)!  You will never get any younger.  You can not change the past.  Some choices you have made will linger and may haunt you, but as life is choice, what you do next is totally up to you.  If you are living the life you were told to live and not the life you want.  Change.  Make choices consistent with who you want to be, how you want to project and what you want for your future.  

2.  You create your own sustainable identity, or brand, on a daily basis.  Employers, clients, co-workers, reports, friends, lovers - virtually everybody tends to hate surprises.  People find comfort in consistency.  Once you make your life choices and create an image, a reputation, you have to live up (or down) to it. If you find that the identity you have created does not fit well anymore, see numbers 6 & 7 below.  Be aware/recognize that you may meet some reistance from those you care for and work with.

3.  It's on the record.  Be mindful when you speak, write, appear in public, pose for a picture, or do any interaction.  Before acting, ask yourself, "Am I being the person I want to projet?"

4. There are good actors and bad.  A good actor gets lost in his/her part, becomes transparent - genuine - so that we audience members can better enjoy the production.  A bad actor shouts his presence to the world. We can't be what we're not - we will eventually be found out.  
5. It's an old saying, but never more true, "You never get a second chance to make a first impression."  One of my Image colleagues dresses up to go to the supermarket.  She says she is always treated "royally."  

6. As you choose who you will become, as you build your brand, take a lesson from water.  It tends to flow (and spread) naturally.  If you feel a natural flow, go with it.  Far too many of us have chased lives we never wanted to live and end up supporting lifestyles we have come to hate.  Chasing opportunities that do not resonate with your values, talents and inclinations leads to stress - and stress kills.

7. From time to time, Re-think, Re-set and Re-invent. The career gurus tell us the average person will have 10 jobs during their career.