Kate Nowak, the creator of the May You Be Blessed video, kicked off her movie by emailing it to 10 people. The movie, forwarded on to many, many friends of friends, was seen by 3 million people in the first six months. Her Better to Bless website is now a community of blessers as well as a thriving gift shop.

For more success stories involving online marketing or Internet promotions, check out http://www.tenmillioneyeballs.com.