October 27, 2008
03:20 pm | 0 recommendations | 10 comments
Real estate agents constantly need to adjust to the changes in the real estate industry. With 83% of consumers with real estate needs starting their research online and an equal 80% or more of consumers working with the first agent that establishes contact, the competition to occupy online "real estate" for real estate agents has never been more important.
With so many sites offering no. 1 placement in Google "overnight" and free online marketing tips, how do real estate agents that want to use the power of the internet know who to trust or who are the real internet marketing "experts?"
Instead of relying solely on positive word of mouth from other real estate agents and their status as a 2008 Inc. 500 company, the marketing experts at GetMyHomesValue have decided to give agents nationwide a piece of their internet marketing know-how... for FREE.
The real estate industry now has access to free eBooks and downloadable PDFs at RealEstateMarketing.net, a real estate marketing site that gives real estate agents tips for getting their message in front of more home buyers and sellers than ever before.
The first eBook available at REM.net was released today, titled “Real Estate Marketing: How The Experts Make Over 200K Per Year.”
“How The Experts Make 200K Per Year” is the first of a series of eBooks that REM.net should be releasing. Future materials will explain the variety of online and offline marketing techniques for realtors looking for tips that are easy to understand.
As a former real estate marketing consultant across the Mid-Atlantic, I personally recommend this site for any agents looking to own a bigger piece of their online real estate.
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August 13, 2008
01:04 pm | 0 recommendations | 1 comment
In my role as a consultant, I work very closely with real estate agents looking to create a better presence for themselves online.
Recently, I came across a motivation and coaching blog for realtors called RorySteveAndDave.com. These guys do a great job at offering cost effective tips to realtors (and what realtors don't need to be cost effective with the housing market the way it is?)
While
most of us know a thing or two about blogging (we are on FastCompany,
after all) I thought it might be a good idea to reshare some of these free syndication tips from Dave Conklin of RSD.
All of these sites promote blog content for free through your sites RSS feed. RSS, for those that don't know, stands for Real Simple Syndication. Check out this link from RSSPad if you need to brush up.
Speaking of RSSPad, register for
a free account on PRWeb and your press releases are automatically submitted to RSSPad. Check out GetMyHomesValue.com on RSSPad for a great example of how to use this.
Another great site for syndication is BlogCatalog, the top blogger social network. Check out
this BlogCatalog sample. Syndication in their network is free with registration.
Of course, people in any niche can use the blogging opportunities presented here at FastCompany. A lot of realtors I work with use ActiveRain. Check out my man Mark Boyd's GetMyHomesValue.com profile on A/R.
One tip for bloggers that use all the free opportunities available to them... make sure you don't duplicate content!
Any other leads out there for free blog syndication? Feel free to post them in the comments.
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July 9, 2008
02:34 pm | 0 recommendations | Be the first to comment
Some of my consultant work involves managing Pay Per Click campaigns in AdWords.
Like many, I spent a lot of time trying to decipher those little green bars on Google's Keyword Selector Tool... but no longer!
I logged on to their keyword tool today, and for the first time, saw SEARCH VOLUME IN NUMBERS!!
It is much more powerful to be able to find the number of
searches for a given keyword on Google, even if it’s an average. It’s not really surprising that they finally made this change, since
they’ve already released Google Ad Planner and Google Trends with
numbers with the purpose of hiding nothing from users.
So, I just wanted to take a second to say, "Thank you, Google."
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June 13, 2008
02:40 pm | 0 recommendations | Be the first to comment
I've always found Fridays a tough day to come up with something productive to talk about on a blog, especially during the summer months.
However, there are some people out there doing productive work in the blogosphere. Perhaps it's not a bad idea to give some of them a shout?
Do yourself a favor and check out some great articles...
- Bob Gilbreath at The Challenge Divided has an insightful post about rationalizing purchases in advertising and your personal life called The Haircut Analogy (don't steal it, he's trademarking it).
- A great video about Social Media in Plain English was posted by Direct Online Marketing of Wheeling, WV.
- SEO guru Dan Perry caused 95% of halfday Fridays in the state of Illinois with his Golf Marketing Blog.
- A new blog about the everchanging world of US zip codes (you'd be amazed) is giving away a FREE zip code database to anyone interested.
- Fantasy Baseball Dugout pays homage to poker studs and contemplates a Fantasy WSOP league.
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June 10, 2008
02:38 pm | 0 recommendations | Be the first to comment
I checked out Phil Rosenberg's post yesterday afternoon about the pros/cons of using LinkedIn and Facebook for your career search. As a recent job searcher attempting to relocate to a new area, I have to admit that I feel both networks do an inadequate at providing solid job leads.
The one advantage to job searching on social networks is that they provide is access to multiple job search databases on one results page. While this service is extremely beneficial to job seekers, the relevancy of the results is often unacceptable.
For example, if you live in an area that isn't heavily populated (say, Western PA outside of Pittsburgh) and you're looking to relocate to another area that isn't a major MSA (Central PA, near State College), many of your leads from LinkedIn are going to be targeted in the "Greater" local area. For State College, that could be anywhere from Harrisburg, PA to Pittsburgh.
Similarly in Facebook, results are heavily driven for each user by network location, and that could dramatically alter the results you see.
For me, using the internet was obviously an important part of the job search process, and so were the social networks. Sites like Facebook and LinkedIn provided a great service to me in seeing job availability in my field, but were no help in actually leading to me landing a job.
Once I found a company of interest in my field, then I was able to discover a job lead and find a make my next career move.
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