What Are Your Thoughts in Regard to Consumer Research?

I am interested in knowing what people think about consumer research who are part of an innovation and design communities. Please tell me a little about what you find that has worked for you or has not worked for you in building relationships with consumer research companies. Do you currently use research? Why or why not?

I ask these things as the owner of a consumer research firm that wants to reach out to more creatives and inovators. This is not your parents research company if you know what I mean.

Thanks!