Toyota of Lewisville in the Greater Dallas Area is Taking Pre-Orders on the all-new Prius Hybrid

Dallas, TX

May 01, 2009 - Toyota Motor Sales (TMS), U.S.A., Inc., recently
announced manufacturer’s suggested retail prices (MSRP) for the all-new
2010 Prius midsize hybrid, scheduled to go on sale beginning in late
May at Toyota of Lewisville in the greater Dallas Fort Worth, Texas
area.  The third-generation Prius will be available in one grade with a
starting MSRP of $21,000.  The Prius will be offered with five levels
of popular standard equipment combinations. “The 2010 Prius delivers
outstanding mileage, performance and advanced technology at a great
price,” said Bob Carter, group vice president and general manager of
the Toyota Division. Carter sees the most popular model starting at an
MSRP of $22,000, equipped with a high level of standard features, “This
model provides more than $2,000 added value, including the features
most buyers want, at the same price as the current base model” he said.

“We’re taking pre-orders on the vehicle as we speak,” said Steve
DeWitt, General Manager of Rene Isip’s Toyota of Lewisville dealership.
“It’s an outstanding product that’s value priced at $21,000 MSRP.
Toyota has always been the leader in fuel efficiency and the new Prius
takes that leadership to another level.” Customers that wish to view
the Prius or take a test drive should contact Patrick Ogbeide at
469-671-5500.

Celebrated as the benchmark for cars of the future, the Prius has
delivered superior fuel economy and ultra-low emissions to more than
1.2 million owners worldwide for over 10 years. When it goes on sale,
the 2010 Toyota Prius will once again set new standards for innovative
hybrid design and technology, raising its level of convenience features
and performance to new heights, including EPA fuel economy estimates of
51 mpg city, 48 mpg highway and 50 mpg combined (EPA MPG estimates,
actual mileage will vary).

The third-generation 2010 Prius will offer enhanced performance and
innovative design features. It will be quieter, roomier, and equipped
with advanced standard and available features such as four driving
modes, steering wheel touch controls that display on the instrument
panel, a moonroof with solar panels, and Intelligent Parking Assist
(IPA). The Prius is equipped with Toyota’s industry-leading Hybrid
Synergy Drive and certified as an Advanced Technology Partial Zero
Emissions Vehicle (AT-PZEV), emitting over 70 percent fewer
smog-forming emissions than the average new vehicle. A larger and more
powerful yet more efficient 1.8-liter Atkinson-cycle, four-cylinder
engine produces 98 horsepower at 5,200 rpm. Together with its electric
motor the hybrid system in the new Prius will generate a combined net
horsepower of 134, an increase of 24 horsepower over the previous
generation. Base MSRPs do not include a delivery, processing, and
handling (DPH) fee of $750. The DPH fee for vehicles distributed by
Southeast Toyota (SET) and Gulf States Toyota (GST) may vary. ###