Not a week goes by where I don't espouse the virtues of corporate blogging somewhere on the Internet.

Frankly, it's a topic that I blog about probably once a week at our plastic surgery marketing blog, cosmeticSEO.com.

See, when you employ a blogging platform or any such rapid content development system on your Web site, what you are essentially doing is increasing your online visibility by invaluable amounts with each post. Research a few high volume industry specific keywords every now and then and your blog will be a shining beacon for your corporation and the Web browsers searching for expert information surrounding your industry.

Blogging is simple, but in no means is it easy. Just having the fortitude and tenacity to write on a regular basis (even when you have no readership) is a daunting task. Also, even though you can simply install a quick and dirty blogging platform on your domain in minutes, one must be technically savvy enough to know where such installations spew duplicate content and the like - little things that will mar your Web presence and visiblity if not taken into account.

What follows is an aggregate of posts that discuss blogging for corporations and the strategies you can employ when you feel it is time to start integrating rapid publishing into your online advertising campaign.

Even though these articles speak about the cosmetic surgrey industry (as they originated at cosmeticSEO.com), the advice herein can be applied to just about any market:

• All Web Sites are not Created Equal
  Before setting up your blog, make sure your Web site is fine tuned to guard itself against duplicate content and messy markup.
• Advertising on a Daily Basis
  Frequency is key with blogging. Look to post at least every week, of if you can handle it, every day.
• Blogs and Social Media: Crucial New Media Markets
  Are these platforms new to you? Jump on the bandwagon quick before it passes you up altogether. You'll be surprised to know just how many blogs are out there.
• Protecting Your Site from Duplicate Content
  Learn to keep spiders crawling your pages in the most favorable light. Follow the links within to learn how to setup your .htaccess files correctly.
• Blogging Revisited: Keeping with the Times
  Use your blog as an industry specific new aggregate with your expert two-cents thrown in the mix.
• Utilize Blog to Keep Pace with Industry Trends
  Every industry out there is dynamic. Not one ever stalls unchanged or remains static. As things change, offer your commentary on the market as a whole and what relationship this meta-view of society has with your products and services.