June 29, 2008
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In a relay of cosmeticSEO.com's June 26, 2008 blog entry entitled, "Cosmetic Surgery Procedures Continue to Increase, As Should Marketing Efforts", the boutique search marketers discussed the importance of Internet marketing for plastic surgery practices during the economy's current recession.
With the amount of cosmetic surgery procedures per year expected to quadruple by 2015, an aggressive marketing campaign for plastic surgery practice is a recession-proof solution that will take advantage of both the growing number of Internet users and the consolidation of advertising to the Web 2.0 platform.
For more information about cosmetic surgery marketing and its place in the technological industry, please visit cosmeticSEO.com.
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June 25, 2008
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Discussed on June 25, 2008 at cosmeticSEO.com was the importance of physician reputation management. Since it is extremely easy to publish content on the Internet, it is sometimes necessary for those medical practices without a strong online presence to take preventative measures against malicious activity. Juvenile tactics that spreads misleading information about your medical practice is a very real threat that can potentially come from your economic competition or any number of unhappy clientele.
Regaining your practice brand's reputation is closely related and rooted in techniques used for search marketing. Doctors of today, especially those effected by wrongful suits in patient safety publications can ultimately benefit from campaigns that raise positive medical practice awareness while minimizing skewed public opinions and the anomoly of a bad forum or online blog posting.
For more information about protecting your medical practice's online reputation or even the reputation of your own surname, please visit cosmeticSEO's original blog posting entitled "Physician Reputation Management: Protecting Your Medical Practice." CosmeticSEO.com is a search marketing firm with heavily vested interest in plastic surgery marketing and specialized physician marketing.
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June 25, 2008
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Original and Full Article: "Plastic Surgery SEO: Righteous and Ethical Strategies for Your Practice"
As a specialized search marketing firm, we like to educate our end-users and remove the abstraction about what
it takes to get to the top of the search engine listings.
A great place to begin before you wade through the myriad of biased and
skewed informative sources on the Internet is Google’s very own corporate information. To begin our search marketing research, let's take a look at Google's very own mission statement:
Google’s mission is to organize the world’s information and make it universally accessible and useful.
This first sentence not only begins Google’s Corporate Overview but
also offers a wealth of information regarding what you need to do to
obtain the highest rank possible for your selected search terms.
As a corporation looking to increase your online visibility, your SEO efforts must focus on creating an
informative and useful Web site that can ultimately be accessed by as
many end-users as possible, crawling robots including. While
this description for a Web site is rather general, let’s expound on
this statement and create a metric or checklist for what your Web site
should accomplish.
For the rest of this article please visit: "Plastic Surgery SEO: Righteous and Ethical Strategies for Your Practice"
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June 23, 2008
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Advertisements are everywhere. In their June 22, 2008 blog post entitled "Marketing Cosmetic Surgery Practices with Pervasive Advertising", CosmeticSEO.com discussed the importance of creating community noise about specialized physician practices and the effect it has on medical brand awareness.
Whether using traditional types of advertising, such as radio, television, print media, or capitalizing on the new wave of Internet marketing, it is of utmost importance for cosmetic and plastic surgeons to effectively "flood the market" in their cosmetic surgery marketing endeavors.
Consumers in our society are constantly shopping and it is worthwhile for your medical brand's practice name to remain in the memory of said consumers whether or not they are ready to make an immediate purchase of your products and services.
For more information on how you can gain a sense of pervasive advertising with your cosmetic surgery marketing kit, visit cosmeticSEO.com and the authoritative blog on Internet marketing for plastic surgeons.
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June 22, 2008
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A relay of the June 21, 2008 entry: "Extending Your Cosmetic Surgery Marketing Reach."
As a cosmetic, plastic or specialized surgeon, one must consider what sets you apart from the rest of the medical industry.
Does your practice perform any specialized procedures or offer any surgeries using proprietary methods? What are the notable differences and credientials of your experienced staff? Has your practice or anyone involved with your practice been recently featured in the press?
All of these factors and more are part of your unique service proposition and are, quite frankly, the things that separate your medical practice from the masses.
Each piece of information can and should become part of your cosmetic surgery practice's Web content; adding another page to your Web site and offering visitors the detailed and informative copy that they are primarily scrouing the Internet for.
For more information of how you can add key content and original, topically relevant articles to your Web site, please peruse cosmeticSEO.com's cosmetic surgery marketing kit.
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June 19, 2008
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CosmeticSEO.com recently covered the importance of drafting unique and original Web copy in their latest blog entry entitled "Plastic Surgery Web Development: Tips on Crafting Content."
It is no surprise that "content is king" on the Internet, and your cosmetic surgery Web site will be the primary source of data extracted and extrapolated on by search engine bots.
Not only is having a great deal of content important, but that said content must be topically relevant, useful, informative and original.
While it may sound like a terribly difficult task to draft this myriad of plastic surgery Web copy, a few helpful tips to overcome writers block in such cases are as follows:
- Think of your Web site as the virtual extension of your physical
medical practice.
- Information that you tell your patients, speak out about, or send out and discuss with your
vendors are sources of good plastic surgery Web copy.
- Unique and original write-ups on the detailed
procedures you perform serve as a solid foundation of
content to provide your Web site visitors.
- Write about and feature niche
services or procedures you perform.
- What separates your specialized physician
practice from the masses?
- Have you ever been featured in the press?
For a more detailed explanation of these tips and how you can restructure your information architecture for proper delivery of such content, please view the original entry and cosmeticSEO.com's greater plastic surgery marketing offerings.
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June 19, 2008
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Due to large amount of controversy surrounding Internet marketing firms and the reputability of search engine optimization companies, cosmeticSEO discussed how a plastic surgeon can review their Web site's design, development and marketing effectiveness. To read the original entry, please visit: "Marketing for Plastic Surgeons: Issues that NEED Your Attention."
For cosmetic surgeons or specialized physicians that are not getting the results they desire from their plastic surgery marketing campaign, it may be of great
benefit to do one or both of the following:
Take a look behind the curtain:
- examine publication (or lack thereof) of new content
- sources of links
- frequencies of visits
- ask for deliverables (rankings, results, reports) from your firm
Take a look under the hood:
- view the source of your Web site
- know the "red flags" of bad optimization techniques
- identify spamming and unethical methods for practice promotion
It takes much discipline and a strong work ethic to truly improve
your cosmetic surgery Web site’s ranking in ethical and efficient ways.
CosmeticSEO employs a proven, unique approach
to promote your practice’s online visibility. It’s time you selected a
firm that has a strong passion for search marketing for plastic
surgeons.
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June 17, 2008
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In a new video recently published by cosmeticSEO (watch the full feature at "Hispanic Marketing for Plastic Surgeons"), the idea of ethnocentric marketing to target the Latino community of the United States was discussed at length.
A marketing campaign that distinctly focuses on a specific ethnicity must not consist solely of translated ad material. A successful ethnocentric advertising campaign must play to the emotions, concepts and ideas of a culture. While this is an anthropological given and an argument typical of most cultural relativists, cosmeticSEO.com supplements their discussion with certain figures and facts that make medical practices and cosmetic surgeons scratch their heads at the reason why they are not currently employing a Hispanic Plastic Surgery Marketing campaign.
For the full transcript and details regarding the reasons why specialized physicians should emphasize advertising with a Latino campaign extension, please visit the Advanced Internet Marketing for Cosmetic and Plastic Surgeons Blog.
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June 16, 2008
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On June 15, 2008, cosmeticSEO discussed the importance of visual design for plastic surgery Web sites. Physician practice marketing that keeps the Internet in mind must be well versed in search engine optimized coding practices and system administration, however it is just as important to keep a critical eye on aesthetic design.
A plastic surgery Web site must be designed accordingly. Inherently, a site should be constructed and developed with usability, accessibility and findability in mind; but it also must have a pleasing look and feel that visitors can identify with.
Key design components that play with and reverberate in the emotions of your potential patients include:
- layout and composition
- color schemes
- typography
- imagery
Plastic surgery practice Web sites that do not carefully plan with these components in mind are, at best, haphazardly designed projects.
To read the full entry: "Web Site Design for Physician Practice Marketing"
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June 16, 2008
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In a blog entry entitled "Physician Marketing Research that Yields Proven Results", cosmeticSEO forwards the idea that physician marketing research actually entails a multi-faceted package of advertising activities that, when working in conjunction, increase a physician practice's online visibility and brand awareness.
In today's world where the Internet should play a huge role in any marketing endeavor, physician marketing research must include "value items" that relate whole-heartedly to online advertising and search marketing.
For more information on a complete plastic surgery marketing campaign and the services inherent in a cosmetic surgery marketing kit, please visit cosmeticSEO.com.
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