Demystifying the Web by Jeffrey Olchovy

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Link Discovery Widget: Find and Browse Your Back Links

CosmeticSEO.com just released a free widget, open for public use at their plastic surgery marketing Web site.

The Link Discovery Widget examines the external links that your Web site has, removing those referenced from your own domain. This generates more accurate results when determining the marketing effectiveness of your Web site.

Link Discovery Widget provided by CosmeticSEO.com. 

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Plastic Surgery Web Site Redesigning with Web Standards

When planning to undergo an advanced Internet marketing or search engine optimization campaign, the most important determinant in seeing if you need a complete Web site redesign is the current structure and development of your existing Web site.

When designing Web sites, whether for specialized industries such as the medical and healthcare fields or not, a proper foundation must be laid to deal with items and principles that are heavily factored into your ranking in the search engine results pages. These development principles also have a large human component. They are usability, accessibility and crawlability.

It is recommended by the W3C that all new Web sites be developed to validate against the XHTML Strict 1.0 Document Type Definition. Doing so will aid in the ease with which search engine spiders can crawl through your code and extract pertinent data. Also, by developing with Web standards in mind you are maximizing the performance of your Web site in each of today’s popular browsers.

For more information on Web standards and why cross-browser compatibility is a necessary component of plastic surgery practice Web sites, please read the full article, “Web Site Redesign for Plastic Surgeons: Standards and Cross-Browser Compatibility” at the Advanced Internet Marketing for Cosmetic Surgeons Blog.

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Back Links are the Back Bone of Cosmetic Surgery SEO

One of the most important determinants in your Web site’s ranking in the search engine results pages is the amount of “good” back links that you have.

CosmeticSEO.com recently discussed the importance of high-quality back links in their July 5, 2008 blog entry entitled “Backlinks: A Backbone of SEO for Plastic Surgeon.”

Analogizing back links to letters of recommendation, the search marketers expounded that back links that reference your Web site from reputable sources such as .edu and .gov domains are inherently more important and weighed much heavier in the search engines’ algorithms than paid or reciprocal links.

For more information on link building and how you can leverage popular social media channels to generate high quality back links for your plastic surgery practice Web site, visit the Advanced Internet Marketing Blog for Cosmetic Surgeons.

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Monitoring Physician Web Site Traffic

In a recent blog post by the cosmetic surgery marketers at cosmeticSEO.com, the gauge with which Web masters and clients monitor their Web sites’ marketing effectiveness was discussed.

The original and full text of the article can be found at “Surgeon Advertising on the Internet and Web Site Statistics.”

In the blog entry, cosmeticSEO.com explained the vocabulary and jargon that typically appears on Web site traffic summaries and statistical Internet marketing reports. The major point of discussion was the difference between unique visitor, visitor, page load and hit.

Many marketing firms tend to skew their clients’ understanding of their advertising campaign by leading them to pay careful attention to page loads and hits. This is ultimately misleading and unethical business practices. Page loads and hits are unreliable as a metric for gauging a Web site’s marketing effectiveness.

For more information about cosmetic surgery advertising and how you can learn to properly monitor your Web site’s success, visit cosmeticSEO.com.

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A Fresh Look at SEO for Plastic Surgeons

Search engine optimization for plastic surgeons is a specialized sect of traditional Internet marketing that uses the techniques and strategies of common SEO as a foundation for distinct and wide-reaching advertising campaigns.

However, due to the niche nature of cosmetic surgery, it is best to employ marketing specialists that solely serve the healthcare and medical industries when looking to increase the online visibility of your practice.

CosmeticSEO.com dicussed such decision making in their July 3, 2008 blog entry, "Search Engine Optimization for Plastic Surgeons | A New Perspective", where they recommend hiring a boutique marketing firm that specializes in cosmetic surgery marketing.

For more information regarding the components of a plastic surgery marketing kit and the best practices for cosmetic surgery advertising, please visit cosmeticSEO.com.

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Advertise Cosmetic Surgery Practice via Specialty

The cosmetic surgery industry continues to grow more competitve each day. In order for specialized physicians to take advantage of the Internet as a platform for marketing their cosmetic surgery practices, one must set themselves apart from the masses.

CosmeticSEO.com, in their July 2, 2008 blog post entitled "Advertising Cosmetic Surgery Practices with Specialty Procedures," recommends catering to niche markets and search terms before trying to tackle high volume searches.

This is especially true for cosmetic or plastic surgeons who are just beginning to establish an online presence. Only after their domain and Web site gain authority and reputability will they begin to rank for such queries such as "plastic surgery" or "plastic surgery [city name]."

For more information about marketing plastic sugery practices and how you can use the Internet to leverage patients and new clients, contact cosmeticSEO.com or browse through our plasitc surgery marketing kit. 

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Plastic Surgery Parties and Other Unconvential Marketing Methods

On July 1, 2008 the search marketers at cosmeticSEO.com spoke about a marketing effort which was recently featured in the New York Times. Read the full entry and the orginal news article at "Unconventional Advertising for Promoting Plastic Surgery Practices, Procedures".

While it may not be cost effective to throw a bazaar style bash to promote your medical practice, for much the same cost with heightened results and increased visibility, physicians and cosmetic surgeons should consider an aggressive Internet marketing campaign to reach out to a maximum number of potential patients in the online arena.

The Internet is expanding more than ever and it is foolish not to leverage its sheer amount of users to generate leads and to drive traffic to your Web site.

For more information about plastic surgery marketing and how you can leverage unconvential cosmetic surgery advertising to promote your specialized physician practice, please contact cosmeticSEO or click through to our advanced Internet marketing blog. 

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Websites for Search Marketing, Plastic Surgeons and Physicians Take Note

In a relay of cosmeticSEO.com's June 30, 2008 blog post entitled "Developing Physician and Cosmetic Practice Websites for Search Marketing"; the search engine marketers spoke briefly about the importance of employing an aggressive Internet marketing campaign to drive traffic to a cosmetic surgery practice or specialized physician practice website.

Cosmetic surgery advertising must not be taken lightly. The Internet, with countless new users and searchers everyday, is a platform not to be ignored or misunderstood. The benefits one can receive by utilizing the proper techniques for effective search marketing are both outstanding and unparalleled when compared to television, radio or archaic print advertising.

For more information on plastic surgery marketing and the differentiators between search engine optimzed physician practice websites and those that aren't, browse cosmeticSEO.com and their cosmetic surgery advertising service offerings. 

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Targeting Demographics for Plastic Surgery Marketing

If you are looking to learn how to take advantage of gender, age or ethnic specific marketing for your cosmetic, plastic or specialized physician practice then it is imperative that you navigate toward cosmeticSEO.com's June 29, 2008 blog entry entitled "Target Your Plastic Surgery Practice's Key Demographic."

Discussed at length were ideas for establishing a sense of empathy with your potential patients, the variable specific marketing components of your plastic surgery Web site, and the social media outlets that can open a myriad of channels for your demographic specific advertising.

For more information about cosmetic surgery marketing and how you can leverage social media to work for your marketing efforts, please contact cosmeticSEO - the superlative, boutique search marketers for the plastic surgery industry.

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Plastic Surgery Gives Sagging Economy a Lift

CosmeticSEO.com recently discussed the booming cosmetic surgery industry amidst the nation's current economic recession. In a blog entry dated June 27, 2008, the cosmetic surgery marketing blog featured an article titled "Advertising Cosmetic Lifts Amidst Sagging Economy", which shed light upon medical practices that are receiving heightened revenue during these dark times.

Although over a half million plastic surgery practices reported that they had been adversely affected by the nation's economic downturn, the cosmetic surgery industry is still bringing in a pool of revenue in the tens of billions of dollars. Most procedures today consist of dermatological treatments such as Botox and wrinkle filler operations. Also, those looking to reevaluate their position in their job market are looking toward cosmetic surgery for a one-up during the interview process and forthcoming job hunts.

For more information and facts and figures regarding plastic surgery marketing, please browse through the offerings at cosmeticSEO.com.