August 16, 2008
01:40 am | 0 recommendations | Be the first to comment
An interesting discussion was had at the cosmetic surgery marketing blog on cosmeticSEO.com on August 3, 2008. [Read the full entry Anti-Aging Cosmetic Procedures: The Patient's Options]
It seems as though in today's world there are a growing number of cosmetic procedures and treatments available for people to counter nature's 'dirty work', so to speak, to rid themselves of the signs of aging.
Having this large variety of options, however, is not ideal for patients. Those who do not put enough research into the matter - and granted in our consumer based society, we tend to make impulsive purchases - can choose to undergo a costly procedure with ineffective results.
Plastic and cosmetic surgeons need to take advantage of this situation by offering their expert services and advice in free information exchange on the Internet.
Tell your visitors, "if you have a dark complexion opt for Vipeel" or "if you have sensitive skin, consider undergoing Kinerase."
Providing such advice will not only tout yourself as an expert in your industry, but it will help Web browsers find your Web site and may even increase your visitor to patient conversion rate.
For more information about cosmetic surgery marketing, read the entries at the plastic surgery marketing blog on cosmeticSEO.com.
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August 11, 2008
08:56 pm | 0 recommendations | 4 comments
On August 2, 2008, cosmeticSEO.com ran an article regarding the frequency with which women take to cosmetic surgery and what effect it has on both long-standing social stigmas and our nation's economy.
For the full article, head over to the plastic surgery marketing blog - "The Dynamism of Women in Plastic Surgery: Studying the Target Demographic."
Right now, we are facing a shifting moral zeitgeist world wide. Artificial improvements to bodies are commonplace and oft times not given a second thought.
These are exciting times for both specialized surgeons and general practice doctors who continue to see increased figures whilst our nation struggles to stand firm in the current volatile economy.
If you as a plastic surgeon are not receiving an influx of patients as time goes by, then you are perhaps not marketing as effectively as you should be doing.
To learn how to take advantage of the Internet as a forum for spreading word about your specialized medical or cosmetic surgery practice, contact cosmeticSEO.com or navigate to our cosmetic surgery marketing blog.
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August 11, 2008
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According to the latest reports in the Aesthetic Surgery Journal,
over 360,000 body contouring procedures were performed in 2007.
These numbers point to a huge increase in patients who are seeking treatments that deal with hard to target areas such as the thigh, buttock and upper arm. Many of these patients suffer from mild obesity and can be considered overweight
based upon the metrics of the American BMI scale.
Because of the popularity of these procedures, it is the duty of the specialized surgeon or physician, to educate his or her potential patients about such
procedures and the complications involved, especially since those in
weight groups larger than normal typically tend to have a greater
number of risks associated with these aforementioned surgeries.
While you do not want to drive clients away, it is much more
important that you look after the safety of each patient. Such respect and care given to your patients is of utmost importance for your overall goals as a cosmetic practice and as a human being.
But how do these general compassionate rules tie in to marketing for your medical practice?
To find out more, read the original article, "Education patients About Body Contouring with Unbiased Information" at cosmeticSEO.com's plastic surgery marketing blog.
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August 5, 2008
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According to the New York Times, only around half of the residents of large metropolitan cities have broadband access to the Internet.
This is worth noting for Web developers or anyone contracting/maintaining a corporate Web site. Web sites should be developed so that even those with slower than average connection speeds can still access them and use them flawlessly.
Accessibility is a major issue in the technology industry and when it can potentially lead to a large increase or decrease in your business, it should be looked upon as a stringent standard for all corporate Web sites.
For more information about accessibility and how it effects your online marketing endeavors, read "Are Your Web Marketing Efforts Reaching Everyone?" at cosmeticSEO.com.
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August 5, 2008
12:12 pm | 0 recommendations | Be the first to comment
Marketing firms can and should capitalize on their clients' good deeds without jeopardizing the humble nature of said clients.
In the medical field, where doctors are constantly doing pro bono work for worthy causes, a righteous marketing firm will proactively generate press releases on such topics and make sure the general public knows that their client is first and foremost a servant of the community.
The respect that this will bring unto your client will pay off for years to come by increasing both yours and their book of business.
For more information, read the original article "Advertise Your Humility in Vain Industry" at cosmeticSEO.com.
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August 5, 2008
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Plastic surgeries seen in teens ages 18 and younger has notably increased to over 200,000 procedures within the past ten years.
The question, however, is should cosmetic surgeons directly market to this young adult demographic, as these young patients look to heal emotional pain rather than bulging waistlines and visible cellulite?
At cosmeticSEO.com, a marketing firm dedicated to helping physicians and plastic surgeons gain increased online visibility, it is recommended that cosmetic surgeons do all they can to help teens learn about such treatments, the permanent nature of them, and the proper methods for recovering from cosmetic surgeon.
The decision making process relies largely on the individual themselves and their guardians. The praticing surgeon however, can be a guide throughout the cosmetic surgery process.
It is the burden of the physician to make sure that their young patients know the risks involved and what their expectations of the surgery should be. Without directly advertising these procedures for teens, you can effectively show them that you support their well-being throughout their body altering endeavor.
Read the original article on this topic, "Educating Teens About Plastic Surgery" at the plastic surgery marketing blog.
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August 5, 2008
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As more and more doctors are starting to offer cosmetic treatments to offset the growing prices of insurance and medical bills, don't be surprised if you begin to see regular internists advertising their services to the general public.
Doctors should not be ashamed to promote their background and their practices. For all the good that they do, we should be understanding of what needs to be done for doctors to pay off their insurance and medical bills admist this stagnant economy.
Such advertising can be done in an elegant way, of course, and need not be directly overt. For more information about this and about the new trend that shows doctors as trying to get in on the $12 billion a year cosmetic market, continue on to "General Practice Physicians: Marketing New Cosmetic Offerings" at cosmeticSEO.com.
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July 27, 2008
10:59 am | 0 recommendations | Be the first to comment
I still whince whenever I open a small business Web site in multiple browsers.
I'd like to say that most Web sites, by now, have adjusted to becoming cross browser compatible. However, it only seems this way because we - the Internet users of the world - typically choose to visit sites that pay careful attention to their design and development.
Small businesses across America usually only receive a fraction of their small pool of clients as visitors; and because of this, they are the worst perpetrators of terrible development practices. What's more is that most of the time they are not even aware of it.
Whether their Web designer just didn't care (or just didn't know any better), or they haven't modified their site since 2003, there are simple solutions that these businesses can take to make sure their Web site is functioning in all popular browsers.
My first recommendation would be to make the long awaited change from nested table structure to CSS. Even though all browsers typically handle CSS and the DOM in varous ways, there are key methods to fix esoteric bugs in each popular browser through the creative use of CSS hacks and conditional comments.
Targeting browsers this way can be done post-construction and can shave dollars of an already miniscule marketing budget.
For more information on how you can debug your Web site for both legacy and popular browsers, read the orginal article entitled "Cross Browser Compatibility" at IT Knowledge Exchange's Taming the Wild Wild Web.
Jeffrey Olchovy is a Web developer, designer and marketing strategist.
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July 26, 2008
09:41 am | 0 recommendations | 1 comment
As a developer that tries to maximize the time efficiency of my projects, I highly recommend scripting the behavior layer of your Web sites with the aid of a Javascript framework.
Currently, there a quite a few Javascript frameworks available to
developers that really simplify the process of adding dynamic
functionality to your Web pages. Each has its pros and cons, with the
most effective ones making it a breeze to return efficiently wrapped
sets of DOM elements with semantically favored selectors. Aside from
returning the elements that you plan to add into your pages’ behavior
layer, some frameworks provide alliances with effect libraries or offer
tons of plugins to create eye-popping animations and transitions to
really spice-up your Web site’s user experience.
Two of the most well-received frameworks are John Resig's jQuery and the Prototype/Script.aculo.us combination. I highly recommend utilizing these Javascript frameworks as it will
save a developer time and sanity. No matter which you choose, you’ll be
scripting like a pro in no time at all.
For more information on the pros and cons of each, please navigate to the original discussion on Javascript framework at ITKnowledge Exchange's Taming the Wild Wild Web: Choosing a Javascript Framework That's Right for You.
Jeffrey Olchovy is a Web developer, designer and marketing strategist.
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July 26, 2008
09:29 am | 0 recommendations | Be the first to comment
Duplicate content is the bane of search engines and, as such, they have no problem taking it out on corporate Web sites that refuse to take proper precautions when promoting their online Web copy.
It is not by penalty, but rather by specialized filtering that search engines lower your site's rank for select keywords if measures are not taken to minimize identical pages or gateways that reproduce many versions of single pages, entries and articles.
Setting up a robots.txt file in your root directory is one way to keep duplicate content from being indexed in the search engine indices. When combined with proper instantiation of .htaccess files (read about .htaccess usage and URL canonicalization in my blog archives), you can easily minimize the amount of duplicate content that your Web site or blog may unknowingly produce.
For a more detailed write-up and discussion on why the Robots Protocol is important to your corporate Web site and for ways in which you can take advantage of this bot controlling directive, read the original entry at "Tips for Promoting Only Your Relevant, Informative Content."
Jeffrey Olchovy is a Web developer, designer and marketing strategist.
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