One of the most important determinants in your Web site’s ranking in the search engine results pages is the amount of “good” back links that you have.

CosmeticSEO.com recently discussed the importance of high-quality back links in their July 5, 2008 blog entry entitled “Backlinks: A Backbone of SEO for Plastic Surgeon.”

Analogizing back links to letters of recommendation, the search marketers expounded that back links that reference your Web site from reputable sources such as .edu and .gov domains are inherently more important and weighed much heavier in the search engines’ algorithms than paid or reciprocal links.

For more information on link building and how you can leverage popular social media channels to generate high quality back links for your plastic surgery practice Web site, visit the Advanced Internet Marketing Blog for Cosmetic Surgeons.