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FC Member Blog

Everything in My Place?

BY Jay DeragonThu May 8, 2008 at 2:04 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

As we watch
developments across the web we try and look ahead as to where and when
the functions and features will converge. Features such as video, micro
blogging, networking, blogging, feeds, search etc. etc.

Functions like
user centric controls for all their web activities and interfaces. Last
but not least, how users and brands can monetize all these activities
with user centric controls and ease of use.

Mary Meeker of Morgan Stanley says ” Moving
on to video and then wrapping it up with monetized. This is the data of
Cash Logic that I shared a little bit earlier. Peer-to-Peer file
sharing traffic was 66 percent of Internet traffic in 2004. Video was
the major portion of that at about 60 percent. The momentums for online
video has continued to build these two next slides are eye sore with
intent. In October of 2005 when the crew at Disney associated with
Apple for the download of Lost and Desperate Housewives that was a bit
of an eureka’ moment for the online video industry as the other major
players realizing they needed to figure out an Internet strategy. This
is the 27 events that have happened last year kind of culminating with
Google’s acquisition of YouTube.”

“Online
video has been out there, it has been largely available on peer-to-peer
sites and increasingly it’s becoming tagged, findable and easy to
search. If we look at usage of video specifically, we believe that,
this is again comScore data, that minutes’ growth on the Internet it
continues to outpace page view growth. We think a lot of that has to do
with usage of video.

“Last
point almost, 10 years ago if we had asked everyone in this room, a lot
of very smart people, who would be the top 15 Internet retailers in
2005 we wouldn’t have this list. We might have voted Amazon at the top
of the list. We wouldn’t have had Newegg at number 10. We wouldn’t have
had a group of offline retailers dominating the other 13 spots. Our
question for the media companies is “Why shouldn’t the media companies
be in the same spot for the mother load of video if they have the
opportunity of monetize it?”

”Google and Yahoo account for about 60 percent of US online
advertising revenue, per IB data. In turn, they share 30 percent of
that with their partners and affiliates. That’s a lot money shared with
a lot of other players. Eric talked about yesterday on his Google
presentation we think the opportunity is there is on the video side.”

How About an All In One Application that Floats?

GoYodeo lauched a “floating web” application today. The
application enables users to create and distribute video by channel,
micro-blog, rate, network and search all within one application. The application floats in that it goes with you wherever you go on the web. The
application is viral in that your friends can follow your broadcast and
other web activity right on your app or interface you into their own
app.

Now given the
users pain points relative to todays web it would seem that GoYodeo is
attempting to resolve those pains plus add functions and features that
users want. Just maybe GoYodeo has moved the game to the next level.

What say you?

Topics:

Innovation, Technology, Leadership, Management, Work/Life, disruptive technology, social networks, Citizen Journalism, article, social commerce, social media, strategic intent, Google Inc., Mary Meeker, Morgan Stanley, YouTube LLC, United States


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