When you have traffic on your law firm’s website, you are only
halfway to your goal. Google wants to see high quality websites with
error free code and professional design. Designs that offer easy
navigation for both your end user and the search engine bots are key to
getting favorable rankings in the search engines.

Once you have a professional website with inbound links, and your
website appears on the first page, then it is time convert traffic to
new cases.

Your website must include a call to action. What do you want your
visitors to do? Do you want them to read about your achievements, your
history and your education? Certainly those are all very important
items to have on your website to build a level of confidence in your
legal abilities. Ultimately, you want an email or phone call.

The best way to improve your website’s conversion is through a call
to action. You must tell your visitors what to do. For example, you can
have information about your area of practice, and then periodically
interrupt with “click here to contact the Law Office of Joe Lawyer.”
That link should, of course, take your visitor to a detailed contact
page.

Another important element for conversion is making a short contact
form readily available. On every single page of your website, you
should have a basic contact form that visitors can easily click on to
contact your firm. You do not want to make your prospective clients
work to find out how to contact you. Make it obvious and make it simple.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.