As a legal marketing
company focusing on search engine marketing, we spend a lot of time
expressing the importance of content. But content doesn’t really do
anything if it isn’t published.
Of course, the first part of using content to grow your law firm is to create it.
As
a lawyer, you have valuable knowledge that is in demand for your area
of practice. To help your search engine optimization effort, you should
write a series of articles pertaining to your area or areas of
expertise.
To
begin, create a title that reflects your keyphrases and the topic that
you will be discussing in your article. For demonstration purposes, we
will use a Boston divorce lawyer as an example.
Example Title: Boston Divorce Petitioners May Face Delays
Make
sure your title is descriptive. Even though we could not get the full
keyphrase of “Boston Divorce Lawyer” into this title, we at least got
“Boston Divorce.” It’s better to make sure your title is not spammy
(using your keyphrases too often or to an extent that it doesn’t make
sense) than risk being declined by article publishing sources.
Now
it’s time to write a summary. Most article directories (where you will
be publishing your article) require a two sentence summary. This should
be used to grab the readers’ attention and also consist of your
keyphrases.
Example
Summary: Are you filing for marriage dissolution in Massachusetts
without a Boston divorce lawyer? Here are some ways to avoid delays in
your case.
In the summary, we were able to use your keyphrase while making the statement still sound relevant and not spammy.
Next
week we will talk about the article body, word count, and how to make
the article send traffic to your law firm website without sounding like
an advertisement.
To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.
Related Stories: | Topics:Technology, Design, online marketing, search engine optimization, seo, web design, Boston, Professional Services Sector, Legal Services, Massachusetts |
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