Last time, we talked about the importance of writing articles, how
to utilize your keyphrases in your title, and a two sentence summary.

Articles are used to share information with Internet users while
building back-links to your insurance website. They are a crucial part
of your insurance marketing strategy.

When writing your articles, you should know a few important things.

1) You may not use your insurance agency’s name, your personal name,
or references to yourself or an insurance company in a manner such as
“us,” “we,” or “I.”
2) Articles are to be informative. They should provide direction to your users.

It’s OK to encourage readers to use an insurance agent, but you cannot in the body of the article reference your own agency.

Last week, we built a title and summary around a fictional Colorado health insurance agency.

Title: Colorado Health Insurance Premiums Can be Lower

Summary: If your Colorado health insurance premiums are too high,
you may be able to lower them. By utilizing tax deductible HSA’s and
modifying coverage, you can save substantially each year on your health
insurance costs.

Now it’s time for the article body. Your article should be 350-400
words. The rules for what’s allowed in the article are set forth by the
article directories to which you will be submitting. So if you mention
your insurance agency or company’s name, they will decline your article.

Begin your article by utilizing your keyphrases. In this example,
the keyphrase is “Colorado health insurance.” The first paragraph needs
to encourage your readers to continue reading.

First Paragraph of Article Body: Obtaining Colorado health insurance
may present questions that you can not answer yourself. In fact, its
common practice for insurance companies to include wording in policy
descriptions that are not easy for the policy holder to understand. To
make sure you are getting the best deal on your health coverage, here
are some things to ask your Colorado health insurance agent which could
save you money.

From that point, you want to continue to give brief insight on ways
to save money on health insurance while periodically (no more than once
per 100 words) mentioning the keyphrase Colorado health insurance.

So you can’t use your name, insurance agency or insurance company
name, or personal information in the article… wondering how that’s
going to get traffic to your insurance website?

Next week we will talk about how to link to your site from your articles while getting them approved by the article directories.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.