Twitter. Mention Twitter at a cocktail party and you will
simultaneously hear roars of love and hate. But is it really any good
for your business?

It can be. As a business, you can use Twitter as a 140 character
newsletter. Is something exciting happening? Send it out on Twitter.
Something new is coming out? Send it on Twitter. Have some meaningless
information that is of no value to anyone? Most users send that on
Twitter too… but as a business, keep it under your hat.

Just as your conversation is moderately different when talking to
friends over drinks than it is when speaking to a client, your Twitter
profile is no different. When using Twitter as a business tool, keep
your topics relevant to your business, professional, and useful. By
doing that, Twitter could become a valuable traffic source for your
website.

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