When performing a search engine optimization analysis for a new
legal client, we ran across a competing law firm whose website had been
online since 1996. The website was ranked number one and it appears it
will stay that way indefinitely.

Thirteen years…

The Internet has been used commercially since the early nineties and
began trickling into homes around the world in 1992 (although it
originally went live in 1969 as a U.S. Department of Defense project
called ARPANET).

Four years after the Prodigies and AOLs started making their
irritating fax machine noises on computers everywhere, this one
competing law firm purchased a domain name and set up a website.

Today, that firm has thirteen years of links to it. Some of those
links are as old as the website itself. The result of this thirteen
year old investment (which the attorney was most certainly mocked for
doing when he originally purchased the site) now has his firm ranked
number one, on page one, for a personal injury related website in a
popular metro area.

Had he set up his website and paid no attention to search engine
optimization, he would not be where he is today; so age isn’t
everything. But, here is something to think about… if you were
competing against this law firm in their regional market, they would
have a thirteen year advantage on you.

Don’t be the last law firm to market yourself online. Having a
website isn’t good enough; you need a search engine marketing plan to
get your website found and positioned highly in the search engines.
Every day you wait, your competitors are being handed the advantage.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.