A hosting provider is an important part of your search engine marketing.
I’m reminded of a client of ours from several years ago. Their
ecommerce website was ranked number 2 on the first page of Google for
their main keyphrase, clearly a successful search engine optimization
campaign. But, they were hosting their website with a cheap “bargain
bin” hosting provider.

With search engine marketing,
links are always being built with the content that is getting published
each month. That means Google and other search engines are visiting
your website to update it frequently, because of their crawler running
into your website more often. Our client’s hosting provider was
frequently having database outages and one day, that happened while
Google was looking.

Their once first page ranking disappeared a few days after and their search engine listing suddenly looked like this:

SQL Query Error
Cannot connect to sql database.

Uptime is extremely important for your website and therefore a solid
quality hosting provider should be selected. Paying $5-$10 a month more
is a small premium to pay to not lose your search engine ranking.

That particular incident happened before we offered hosting, but we
were able to convince our client to move to a reputable hosting
provider that would provide uptime and a solid web server environment.
Also, after 6 weeks, we were able to repair their ranking (a process
further delayed by more periodic SQL errors prior to their switch) but
that was 6 weeks of lost business, easily preventable by using a good
hosting provider.

To learn more about search engine optimization and search engine marketing, contact search engine optimization company, Adviatech.com at 1.800.728.5306.