Reputation Management – Addressing the Bad News

We often talk about the importance of staying silent when your company is faced with a reputation management problem. The more you talk about it, the more content on the web exists that links to the online reputation management issue.

However, sometimes a problem is so large, widespread, and common
knowledge that it may be appropriate to address the bad news publicly.

For example, an officer in your organization is publicly accused
(and likely guilty) of unethical practices. Several newspapers, blogs,
and reputable media sources have all run stories on your organization
and this unethical officer.

At this level, you cannot just sweep the reputation management
problem under the rug, it is best to address it. The best way to do so
is by publicly dismissing the officer from the organization, with a
message from the board on policies in place to prevent it from
happening again.

However, if the mainstream media has not yet picked up on the story,
we still maintain that silence and quiet “rug sweeping” is the best way
to solve the reputation management problem.

To learn more about online reputation management or reputation management, visit EBadPress.com or call 1.800.998.6005.