Legal Marketing Plans Can be Set Back by Content Management Systems

A lot of attorneys enjoy a content management system (online website editor) because it allows them or members of their staff to make changes to their website without having any programming or design knowledge. An online content management system also makes it convenient to edit a law firm website because it requires no additional software.

In the past, content management systems have forced people to trade convenience for search engine optimization friendliness. Is this still true?

Yes! Your law firm’s content management system might be keeping you down.

Some content management systems (even those sold by other legal marketing companies) are not search engine optimization friendly. How can you tell?

In Google’s official search engine optimization guide, released in November of 2008, they speak about the importance of clean URL structures. Most content management systems do not have search engine friendly URLs.

For example, if your website’s subpage is on “divorce law”, a not so SEO friendly URL structure might look like this.

“yourlawfirmswebsite.com/content/sub.asp?page=entry081230-232434

URLs like the above example make indexing your law firm website difficult for Google. An optimized URL for “divorce law” would like this.

yourlawfirmswebsite.com/divorce-law/

With SEOLawFirm.com’s content management system, your legal marketing and search engine optimization doesn’t have to come second to the convenience of a web editor and content management system. Our web editor is friendly to administrators, visitors, and even the Google bot.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.