Law Firm Marketing to Help Rise Above Competing Firms

With search engine optimization, you are constantly competing to be
the best website in your field, while convincing Google that your law
firm website is in fact page one material.

The best way to do this is to make your website an asset to your
visitors. About 5 years ago, the quality of search engine results was
getting lower due to the introduction of two ideas – doorway pages and
keydomains.

Doorway pages were pages that frequently repeated the target
keyphrase in order to display an “optimized” page. Ultimately, a
website was filled with hundreds of doorway pages containing repetitive
copy, the only difference being the keywords.

Keydomains worked along the same lines only instead of having highly optimized pages, they had highly optimized domain names.

For a while it seemed like no matter what you searched for in Google
or Yahoo, you were bombarded with low quality spam pages that provided
little, if any, useful information. So Google started punishing the
sites using doorway pages and keydomains and no longer ranked them
favorably.

Most ethical search engine optimization companies and online legal
marketing companies stopped the practice of doorway pages and
keydomains, and moved forward with other ideas that were an effective
means of optimizing a site while helping the search engines display
useful search results.

With that said, you need valuable content and information. A website
with many pages of useful information will generally rank higher in
Google and other search engines. Plus, it helps build credibility for
your law firm.

Making your website an asset to visitors is not solely accomplished
with content (though content is very important); it’s also accomplished
through providing resources. Help your visitors find more information
on a topic of interest by linking to relevant government resources,
state/county websites, and even articles written by other attorneys —
in areas outside of your practice area. All of this will help your law
firm’s website be an asset to your visitors and the search engines as
well.

To learn more about legal marketing, law firm marketing, and law firm web design, visitSEOLawFirm.com or call 1.800.728.5306.