We hope we have provided useful information as we have shown you how
writing articles is a valuable way to build links to your law firm’s
website. Truly, there is no better or more ethical way to link to your
site.

The other side of search engine optimization, however, deals with
your actual website. Items such as the platform in which your site is
written, or your hosting environment, is basically what your law firm’s
website is sitting on.

The biggest hindering factor in search engine marketing is a website
that uses a content management system that is not SEO friendly. Are you
unsure if you use a content management system? If you are able to login
online and make changes to your firm’s website content, then you are
using a content management system.

Not all content management systems are bad. In fact, many of them
have built-in, search engine friendly URL’s and other tools needed to
market your website successfully.

The two most important elements of a solid content management system
are the ability to add custom page titles on every page (as opposed to
having one universal page title), and search engine friendly URL’s.

An example of a non-search engine friendly URL is this: yourdomain.com/index.asp?=2029_id_29,0,20,13

All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.

A search engine friendly URL for a page on your website pertaining
to personal injury (for example) would be this:
yourdomain.com/practice-areas/personal-injury.

Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.