Insurance Marketing – More Policies with More Content

If your insurance website has some strong inbound links, a lot of
strong useful content, and is for the most part, search engine
optimized, here is one element that may be keeping your site from
ranking higher in the search engines: the length of your home page.

Google, in particular, loves heavy websites that have a lot of
useful content. They also put a lot of emphasis on your home page when
ranking your insurance website. Therefore, it is your home page that
will make the most impact with your online insurance marketing strategy.

When asked to find out why a website is not on the first page when
it appears to be optimized and have a solid inbound link base, the
majority of the time we find that the home page simply needs to be
longer.

If you are currently in that situation, try extending your home
page. A good home page should be 450-600 words long. Don’t forget to
hyperlink words in the content that takes the visitor to other relevant
parts of your website. That feature is appreciated by your user and the
search engines.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.