Over the last few weeks, we have provided useful information about
how writing articles is a valuable way to build links to your insurance
website. Truly, there is no better or more ethical way to build links
to your insurance website.

The other side of search engine optimization, however, deals with
your actual website. Items such as the platform your website is built
on, or your hosting environment, may effect your online insurance
marketing and search engine optimization.

The biggest hindering factor in search engine marketing is a website
that uses a content management system that is not SEO friendly. Are you
unsure if you use a content management system? If you are able to login
online and make changes to your website content, then you are using a
content management system.

Not all content management systems are bad. In fact, many of them
have built-in, search engine friendly URL’s and other tools needed to
market your website successfully.

The two most important elements of a solid content management system
are the ability to add custom page titles on every page (as opposed to
having one universal page title), and search engine friendly URL’s.

An example of a non-search engine friendly URL is this: yourdomain.com/index.asp?=2029_id_29,0,20,13

All of those commas and characters at the end make it difficult for Google’s search engine bot to crawl your website.

A search engine friendly URL for a page on your website pertaining
to health insurance (for example) would be this:
yourdomain.com/health-insurance.

Notice how that URL structure is descriptive of the content within that page and uses the keyphrases.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.