There are two sides to marketing your law firm website with search
engine optimization. The first is onsite optimization. These are the
changes made so your website’s tags and content clearly reflect your
most popular keyphrases.

The second part is link building. This is the process of getting
third party websites (not affiliated with your own) to link to your
website.

This week, we are going to focus on the first part: onsite search engine optimization.

A very simple modification you can make to your law firm’s website
to help its search engine optimization is to include keyphrases in the
header tags.

Your website’s header tags are assigned as H1, H2, and H3. You can
continue to H6, but the top three are the most important. In November
2008’s Google Search Engine Optimization Starter Guide, Google talks
about why headers are so important.

“Since heading tags typically make text contained in them larger
than normal text on the page, this is a visual cue to users that this
text is important and could help them understand something about the
type of content underneath the heading text. Multiple heading sizes
used in order create a hierarchical structure for your content, making
it easier for users to navigate through your document.”

With the goal of onsite search engine optimization being to make
your law firm’s website look good to both users and the search engines,
header tags are an easy way to accomplish both.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.