Unlike other legal marketing
and search engine optimization companies, we like to express an honest
expectation of how search engine optimization works. The search engine
optimization process is progressive, which means a newly optimized
website will gradually make its way to the first page of Google for its
related search terms.

So at first your attorney website
may rank on page 5 (shortly after the SEO re-indexing) then it will
work its way to page 3, then 2, and then ultimately to the first page.

So does that mean you are not going to see results for months? Not
at all. Utilizing a series of traffic sources is what gets you to the
first page.

You have two main elements of search engine optimization: onsite
relevance and third party websites linking to your law firm’s website.
The inbound links build credibility for your website, thus resulting in
a high ranking.

What are the traffic sources?

Newswires – On most of our standard plans, we write two press
releases every month for your law firm. Those press releases go out to
newswires that syndicate to Google News and other relevant news sites
and blogs. As people read your press releases from these sources, they
click through to your website, thus building not only links but traffic.

Blogs – Your website blog can be syndicated to Digg, your Business
Facebook page and Google Blog Search (Google’s search engine for
blogs). As content is posted to your onsite blog, it gets syndicated
and distributed throughout the web – again, carrying your link and
leading web traffic back to your firm’s website.

Social Networks – Social networks are a great traffic source. In
fact, we now work with over 6 social networks. These networks allow us
to post content to their high traffic, high page ranking networks. As a
result, your information and website links reach a targeted audience of
potential new clients looking for information related to your area of
practice.

The combined search engine optimization process will yield immediate
clicks and traffic to your website, even before your website is ranked
on the first page of search results. However, this isn’t necessarily
the case with all law firm marketing
companies because no other company offers the combined press releases,
articles, blogging, social networking and writing services as a
standard part of their law firm marketing package.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.