As new methods of online law firm marketing
surface and existing forms get enhanced, it’s important to notice
another change in the webosphere. Things are getting prettier.

Sometimes we like taking a trip down memory lane and looking at the
exhibits of yesteryear. First stop, the museum of website design. In
1990, an application was introduced called the WorldWideWeb Browser. It
just so happened to also be an editor. You can see a screenshot of this
masterful work at
http://www.w3.org/History/1994/WWW/Journals/CACM/screensnap2_24c.gif.

The concept was simple. A website was little more than a bunch of
textual pages linked together. A few pages of content, some links to
other similar content, and tada, you have a website. Was it built for
conversion and optimized for the 20 nonstandard search engines?
Probably not. But it was a website and it laid the foundation for the
Internet we now have.

Nearly twenty years ago, there was much fascination with the concept
of publishing something that could be accessed from anywhere in the
world that had an Internet connection. The first Windows web browser
that allowed background imagery was cause for excitement. But now, the
honeymoon is over; the web is all grown up.

Believe it or not, some law firms still have websites that look like
they were made with the above mentioned 19 year old program
(WorldWideWeb). But to make it to the first page of Google, your
website needs to put on some makeup and its “Sunday best.”

If you search for anything that is popular on Google, you will
notice that most of the websites on the first page look fantastic. They
are easy to navigate, are very intuitive to work through, and the
images and coloring make the site an overall pleasant experience.

For your law firm’s website to compete for page one, it’s going to
need some improvements. Do a search for other law firms in your area,
and notice how many pages their website has. Notice the simplicity for
contacting the firm and getting information. Notice the colors used -
are they soft or are they contrasting and obnoxious? Compare what your
firm has to what other firms have and think to yourself, “If I didn’t
know anything about either firm, which one would I call?”

Of course, sometimes it’s best to have an unbiased third party
review it. Go ahead and request a quote from us at
http://design.seolawfirm.com and give us some of your competitors to
compare websites. We will then make suggestions to improve your
performance.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.comor call 1.800.728.5306.