What Your Law Firm Can Learn from Apple Part II

Last week, we discussed the simplistic, clear, and intuitive brand
of Apple. With their easy to identify stores, no frills image, and use
of negative space (white space), they have been able to dominate their
markets in a way that “clutter as much as possible” Microsoft has not.

When comparing Apple’s strategy to determine how you can integrate their wisdom into your law firm marketing
strategy, we must first express that Apple’s website design style is
unique to their size. They don’t have to include their keyphrases such
as Apple, iTunes, iPhone or iPod because they already have the weight
and strength to get top placement in the search engines for those terms
with a minimal amount of text.

But you can still design your law firm’s website with Apple-like simplicity and still achieve Overstock-like optimization.

First, focus on the top. The very first things you want your
prospective clients to see are what you can do and who you are… in that
order.

At the very top of your page with as little distraction as possible,
you should identify the type of law firm you are. Then identify how to
contact you.

Below that top heavy introduction is where you should introduce
content. The content should be easy to access, easy to read and always
geared towards your audience contacting a lawyer. Content is how Google
can identify your firm’s site as being relevant to your practice area.

It’s always best to break up your practice areas into as many
sub-pages as possible to build a website that offers a substantial
amount of relevant information. For example, if you are a divorce
lawyer, you shouldn’t have just one page called “family law,” but
rather break it up into sub-pages such as divorce, custody, adoption,
prenuptial agreements, etc.

The more pages you have to offer, the more substantial your website
appears to be. You can have a lot of content, simplistic easy to use
design, and achieve high conversion rates from Apple-like clarity.

All you have to do is keep it simple.

To learn more about legal marketing, law firm marketing, and attorney websites visit SEOLawFirm.com or call 1.800.728.5306.