How to Write Legal SEO Articles – Part III

Over the past few weeks, we have been talking about writing articles
that drive new cases to your law firm’s website. The first step was
writing a title and summary that sparks interest while utilizing your
keyphrases.

The second step was writing an interesting article without using your name or law firm’s name in the body of the article.

With the body of the article not allowing you to include your name,
law firm name, or website, you may be wondering how this is going to
help build links to your website. The solution? It’s all in the footer.

Article directories allow you to submit your content with an “author
credit” in the footer. This is where you attribute the article to your
name, law firm, and link back to your website.

We have been using a fictitious Boston law firm called Smith &
White, a divorce law firm. A good SEO friendly footer for Smith &
White (assuming named partner John Smith wrote the article) would be
the following:

John Smith is a Boston divorce lawyer with Smith & White, a
Massachusetts law firm specializing in family law. To learn more or to
contact a Boston divorce attorney, visit us at (website address) or
call 1.800.555.9595.

Now, in the article directory, you will want to highlight “Boston
divorce lawyer” and “Boston divorce attorney” and link them to your
website. Of course the terms will vary depending on the type of law you
practice and the region in which you are located. You can usually link
to your website by clicking on a chain link icon in the article
directory submission form.

So where do you post your articles? We will give you a couple good
sources to use while showing you how to include your content in
Adviatech’s social network… http://connect.adviatech.com.

To learn more about legal marketing, law firm marketing, and law firm web design, visit SEOLawFirm.com or call 1.800.728.5306.