How to Write Insurance Marketing Articles – Part III

Over the past few weeks, we have been talking about writing articles
that drive new visitors to your insurance website. The first step was
writing a title and summary that sparks interest while utilizing your
keyphrases.

The second step was writing an interesting article without using
your name or insurance agency or company name in the body of the
article.

With the body of the article not allowing you to include your name,
insurance agency name, or website, you may be wondering how this is
going to help build links to your insurance website. The solution? It’s
all in the footer.

Article directories allow you to submit your content with an “author
credit” in the footer. This is where you attribute the article to your
name, insurance company or agency, and link back to your website.

We have been using a fictitious Colorado health insurance agency
during this series. A good SEO friendly footer for John Smith of this
agency would be the following:

John Smith is a licensed Colorado health insurance agent
specializing in helping people obtain affordable Colorado health
insurance. To learn more, visit (website address) or call
1.800.555.9595.

Now, in the article directory, you will want to highlight “Colorado
health insurance” and link them to your website. Of course the terms
will vary depending on your region and insurance line. You can usually
link to your website by clicking on a chain link icon in the article
directory submission form.

So where do you post your articles? We will give you a couple good
sources to use while showing you how to include your content in
Adviatech’s social network… http://connect.adviatech.com.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.