Nonsense At Work

Mr Retailer, break down that door!

Here’s one for all you retailers out there busy preparing for Black Friday.  Mr Retailer, break down that door.

I have always wondered why I don’t like the open-air shopping malls so prevalent here in the USA.  I’m somewhat embarrassed to admit that it took a banker to point out the obvious reason.  The doors to the shops are always closed!  How uninviting.

On the other hand, when a shop forms part of an indoor shopping complex, its door is always open to any one strolling by.  How welcoming.

It’s seems such a small thing, I know, but think about it.  Would you make the effort to push open a heavy door unless you were really set on going inside?  Of course not.  Closed doors make us hesitate.  It comes from being taught to always knock before entering.

Is that what you want, customers who hesitate at your closed door? I thought not.  Listen to your customers and break down that barrier.

I’m James McIntosh at nonsenseatwork.com

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© 2009 James Henry McIntosh