Top 10 Open Source Strategy and Marketing Books for 2010

This is a list of the top 10 Open Source Strategy and Marketing Books to read in  2010. Some are new, some are old but all have a role in open source strategy around:

• Segmentation
• Positioning
• Inbound Marketing
• Community Building
• Inbound Lead Processing and Nurturing
• Value Proposition, Pricing and Packaging
• Competition - Products to Marketing Models
• Whole Product
• Barriers to Entry

Blue Ocean Strategy - W Chan Kim and Renee Mauborgne

A simplistic view of an open source strategy is to target a big, greedy lazy incumbent enterprise vendor and offer a lower priced alternative. This is a zero-sum game and is called a Red Ocean. Open source  is about creating new uncontested markets of non-customers - Blue Oceans.

The Long Tail - Chris Anderson

Open source has the ultimate distribution model and fundamentally changes the addressable market to parts of organizations and countries that are not economically feasible in traditional enterprise distribution models.

Free - Chris Anderson

The psychology of free creates a disproportionate effect on the marketplace, a dramatically larger market segment and with that the need for "The Ten Principles for Abundance Thinking".

The Marketing Playbook - John Zagula and Richard Tong

Open Source is about a Best-of-Both play.

Positioning - Al Ries and Jack Trout

Open source is about creating a new mental ladder.

Marketing Warfare - Al Ries and Jack Trout

Open source is about attacking the weakness in the strength of the enterprise sales model.

Inbound Marketing - Brian Halligan, Dharmesh Shah

Open source is about moving from an outbound model to one where over 80% of your opportunities find you through the web.

Groundswell - Charlene Li and Josh Bernoff

Open source is about energizing a viral groundswell within a community.

Web Analytics 2.0 - Avanash Kaushik

Open source is about getting into the details of the website .

Inside the Tornado - Geoffrey Moore

Open source, in each product category, is a winner takes all game creating dominant category leaders and baby  gorillas. This is about how to be a gorilla.

Have fun reading these 10 books in 2010. I am also reading at the moment:

• Get Content Get Customers
• Viral Loop
• Tuned In
• Driving ResultsThrough Social Networks