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STOCK MARKETING is the result of the marketing and advertising that positively influencing the stock market. Because they are interdependent - increased products sales and brand equity to pull prices of the stocks and investors demand - Stock Marketing uniting the strategic insights with creative insights to sales and communications goals, creating positive effects on the market environment scenario, involving the "common" consumer in this scenario,
When the planes Towers collided, the business world was received a message on the fluidity importance: without fixed border, headquarters or conventional military forces, Donald Rumsfeld believes that the terrorists are free to study the USA defenses methods, and adapting this in a new attacks preparations.
In the Ad and Promotion Agency´s environment´s, the fluidity is the catalytic agent of new business for agencies client and to prospection´s accounts using projects that present sales strategies that are capable of the influencing consumers to buy products in domestic and stock universes.
How? Show the way of to do this. Showing to them the various brand values of these companies.
It´s possible that a Whopper consumer Burger King to buy a common stock by US$ 27,75? Not a pack with 1000 stocks, but 1 stock? Not, at the NYSE. But... There are four months ago, working hard in a Business Plan, I discovered how. Not a way conventional. It´s a way where the people live this experience in the financial theme inside a adventure story. Coming soon we see.
And Avon? It´s possible for this company? Yes, I´ve been working in this planning with a Broker friend.
Stock Marketing is a fascinate world with numbers, architecture, strategy, ideas, softwares and a incredible personal will.
Will to act.
Hidevaldo.
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09:04 pm | 0 recommendations | Be the first to comment
Read listening Mozart
When the medicine pills patent go off, in addition loss of the sales hegemony, all building brand investments - made since the product launch´s - go to competitors players.
Constructed under an equal single flag, the generics are a true example of category that means products. Accustomed to brands like Cataflan, Aspirin, Lexotan and the others names that have familiar in the entire world and the lives people daily, consumers will be know by the same on same Generics Planet.
In this week, The Economist Magazine published an article that show up the Laboratories running to this Planet because they know that the consumers wants the low price if they have the same active formula. Doesn´t matter the brand in the outside packaging is printed.
This is an important password to the advertising agencies that have Pharmaceutical Laboratories as your clients: How they will generate distinction of image brand in a world they all have the same name? In a world have the millions and millions of consumers understanding only a general brand? A Generic Brand.
The IMS Health, an industry research firm, reckons that $ 130 billion of prescription pills will go off patent creating a huge opening for generics. The traditional pharmaceutical companies looking this big volume and to the already $ 72 billion in sales at the last year, are sekking acquisitions and joint ventures to fight the hyper competitive market.
Novartis seeks partnership with Sandoz, its in-house generic arm. Now, Sanofi-Aventis tries to gain full control of Zentiva, a Czech company generics in wich it has a minority stake. On July 23rd, GlaxoSmithKline announced it would enter the generic market through a joint venture with Aspen, a South African firm.
In the other hand, Teva, as Israeli firm that is already the world´s largest generic-drugs manufacturer has just $ 7 billion offer by U.S. rival Barr and Mylan. I think the numbers and trends send a message to brand, marketing and communication planners:
To strengthen the institutional image of pharmaceutical industry clients is the relevant strategy in a world where all pills will have the same name, the same face and who knows, until the stock can have same price.
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