In Today's Papers

Reading and ripping:

• The Cheap-Sneaker Challenge
  "Growing Roster of Sports Shoes Under $40 Takes On Giants; 'I Ran in It ... It Wasn't Awful'"
• Company Cards Can Hurt Credit
  When a benefit becomes a liability
• From Hongda to Wumart, Brand Names In China Have Familiar, if Off-Key, Ring
  "In China, where branding is in its infancy, many product names bear a resemblance -- often striking -- to foreign trade names. For the most part, the foreigners aren't amused."
• The Top Pickers vs. the Pack
  "Sites Want Users to Buy Into the 'Genius' Factor"
• A Virtual World, but Real Money
  "An online service called Second Life is fast becoming a three-dimensional test bed for corporate marketers."
• What Zaha Hadid Has Done for Architecture
  "When the world has no place for her original creations, then she'll just reinvent the world."