Today's recommended reading, from various sources:

• $3 a Gallon? Not at Fuel Banks: A central Minnesota retailer cracks the code on high fuel prices, organizing a futures market-like fuel co-op in which members prepay for fuel, tapping into the reserve over time. One bought $400,000 worth of gas at one time.
• Got a Second? GE Has a Quick Message: Mainstream advertisers take an unexpected cue from the Easter egg in the trailer for Mel Gibson's "Apocalypto." Subliminal advertising for those with DVRs.
• Wild Cards: Business cards don't need to made out of paper. They could be made out of, say, silk.