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FC Member Blog

Superbowl Funday

BY Heath RowFri Feb 4, 2005 at 2:59 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Jack Smith, president of PeopleSpace Inc., emailed me earlier today to invite me to participate in a project that seems quite promising. This Sunday, during the Super Bowl, PeopleSpace will test the newest version of its Real Time Rating Tool, which lets viewers vote from home -- in real time -- for their favorite Super Bowl ad. The RTRT not only shows which ad is most popular, but also which moment in which ad is the best. A summary of the results will be available within an hour of the end of the game. While I'm not sure I'll be able to participate, I am interested in the results -- and in the idea of distributed real-time feedback. Next up: "Rate the Stars" during the Academy Awards.

Topics:

Management, advertising + PR, PeopleSpace Inc., Media, Advertising, Television Advertising, Jack Smith


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Recent Comments | 1 Total

February 6, 2005 at 5:29pm by Kevin Quartz

Pavone, an advertising and pr agency based in Harrisburg, PA, debuted the first real-time Super Bowl ad site last year with SpotBowl.com. It's interesting to gauge people's feedback on the ads as they happen. The site has more than doubled the amount hits it received last year.