Doug Hall mentions an interesting DDB Needham Life Style Study that indicates that the number of people who feel that they are "under a great deal of pressure most of the time" has grown from 40% in 1975 to 72% in 1996. His advice for business people?

• Think of stress reduction as a tangible benefit.
• Make it easier to find out about, try, use and purchase your offering.
• Eliminate needless complexity and reduce meaningless product and service options.

How else can we reduce stress in the workplace -- and for our customers?