Fast Company iPad edition promotion


FC Member Blog

Sign of the Dot-Com Apocalypse III

BY Heath Row | 08-12-2003 | 12:44 PM
This blog is written by a member of our blogging community and expresses that member's views alone.

Philip Kaplan unearths a spin-ridden internal memo from AOL explaining why it makes sense to remove AOL from the corporate name.

The short form: "For millions of people, we are the Internet. It's time for us to get our brand back."