Back in December, the Corporate Shrink offered some advice on coping with cold calls. In the blog Re:Invention today, sales coach Wendy Weiss offers her own cold-call tips and tactics. Among the list:

• Make telephone calls
• Make A LOT of telephone calls
• Prepare
• Practice
• Start with less important leads
• Stay calm
• Your priorities and your prospects priorities are different
• Some things are out of your control
• Focus on rejection
• Have fun

Fair enough, although I tend to agree with Dr. Sulkowicz's comment that some things just don't come naturally. Cold calling seems like a slightly old-school approach to selling. What do you think? Has cold calling's temperature cooled? When is it most useful if it's still productive? Take the Fast Company poll.