Rose-Colored Google? II

Keith Hammonds' April 2003 feature on Google's growth strategy attracted a lot of discussion among Fast Company readers, some of whom thought the company shouldn't go IPO.

Now, Google has taken steps further in that direction. Early reports indicate that Google has approached the investment firms Thomas Weisel Partners and WR Hambrecht & Co. -- and that Goldman Sachs Group and Morgan Stanley will arrange the IPO.

Regardless of how you feel about Google's continuing expansion, one thing is clear: Google's well worth watching.