I'll start by saying that I am much more than a design apologist – its what I do. When I see articles like this I never know if I should laugh or cry. Do we really need to be reminded that it's best not to pound your chest about "your highly original idea" since chances are it has already been done before? Regardless, I found the article entertaining – and sickening. There are some really nice design solutions featured. I'm sure the celebration for a job well done lasted right up until – well, the article labeled them trendy. It probably took three or four minutes to pull beautiful designs from the sleeves of their portfolio. Oh, the shame of it all. It's sickening - and entertaining. God help me!