For lunch today, I went to Chipotle for a burrito. The server was friendly, my order prepared quickly, and the burrito delish. But the neat little touch -- the clue -- that helped make the experience worth repeating?
At the top of the receipt, just below Chipotle's URL, was
Burrito-ho-ho-ho
Whoever thought of including that should win a prize.
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Recent Comments | 8 Total
December 17, 2004 at 6:07pm by Steve Portigal
Man, you and Heath need to hang out - you could form the Coalition of the Easily Amused. Especially while eating fast food.
December 18, 2004 at 10:11am by dave
The whole "clue" franchise was not strong to begin with and now has been decimated.
Let's see... fast friendly service, good tasting food made to order, clean non-kiddie decor (as opposed to primary colors at other QSR), reasonable pricing... and the thing that will make the experience repeatable is the 20 character notation on the receipt that is read rarely if ever!?
You are forcing your concept.
I don't mind Heath's musings...typically they frame some question, but this goes beyond silly.
D
December 18, 2004 at 1:58pm by Wes
Have we become so fickle that the wrapper makes the experience over other attributes that better define quality: price, customer service, and taste? No wonder our attention spans have shrunk to about three nanoseconds!
December 18, 2004 at 2:32pm by Rich
Sounds like that was the "free prize inside" that made the already satisfactory dining experience stand out from all the other potential satisfactory dining experiences... (to borrow Seth Godin's concept)
It's not shallow on the customer's part. It's smart business on the company's part.
December 18, 2004 at 6:15pm by david
*yawn*
December 19, 2004 at 5:41pm by J. Frankena
"Burrito-ho-ho-ho" is a wink to the observant customers like Heath who can appreciate subtle gestures from savvy marketers. Icing on the cake, perhaps. Good for them.
December 20, 2004 at 10:04am by Heath Row
I'm surprised that this has inspired such ire. I did not say that the script at the top of the receipt superceded everything else about the experience at Chipotle. What's on the receipt doesn't matter in and of itself. The script _did_ push the experience over the top, though, adding even more to an otherwise delightful experience. I love details like that -- a la the Nantucket Nectars lids.
December 20, 2004 at 11:46am by Earl
Nice - the fact that someone took the time to do that little tweak makes a lot of difference. Its not just the product, its the experience - and all of the experience, right? - that takes things to the next level. Thanks for passing it on!