A lot of people have jobs. A lot of people work on projects. A lot of people make stuff. But how many people make videos about the work they do? At Fast Company, team members have made several documentaries about the magazine, the staff, our collective history -- and our goals. In my workspace, I have a large poster for one of those digital video projects, and I rewatch the films occasionally to reground myself in my work.
Michele Miller, who does the blog WonderBranding, made a brief promotional video about her audio book "The Natural Advantages of Women." But the neat thing is that the video isn't really about the book. It's about Miller: who she is, what she does, and why.
I'm impressed by the balance of content -- what's in the book -- and context -- what's outside of the book -- and intrigued by the potential of grassroots grassroots videos. Given a handheld DV camera and five minutes to talk about your current projects, what would you say? How would you present your current work to an outside audience, as well as your future self?
If FC Now readers can offer examples of similar work video, I'd love to see more.
Related Stories: | Topics:Management, sales + marketing, Michele Miller, Fast Company Magazine |
Recent Comments | 1 Total
April 24, 2004 at 4:21pm by Michele Miller
Thanks, Heath, for the supportive post on my video. A great deal of credit goes to the Wizard of Ads studios and Rex Williams for his video magic work. To have a video that not only talks about one's work but gives a little insight about someone as a person really lends itself to marketing today. I do watch it myself from time to time, to "re-align my molecules" as to what my goals are.
I, too, would love to see the videos that others have to share.